Marketing and Business Development Analyst

Job title: Marketing and Business Development Analyst

Company: ACT Consulting


Job description: My name is Naren and I am a Senior Technical Recruiter with ACT Consulting. We have an immediate need for a Marketing and Business Development Analyst for our direct client in Hackensack, NJACT Consulting is a U.S. owned and operated staffing company providing our clients with candidates on a national basis for contract, contract to hire, and direct hire engagements. Our clients are comprised mostly of Fortune 1000 companies, primarily in the areas of Information Technology, Engineering, Professional, Accounting and Finance.Please take a moment to review the job description. If this is something you are interested in, please send a copy of your resume to or contact me directly at 704 200 9045.Title: Marketing and Business Development Analyst (L7R94Y65 )
Location: Hackensack, NJ – 07601
Duration: Fulltime
Rate – $ 80000.00 USD – 120000.00 USDSummary
Our client, a top national law firm, is seeking a strategic and detail-oriented Marketing and Business Development Analyst to join its dynamic Marketing Department in New Jersey. This role is integral to the firm’s client development efforts, providing research-driven insights and supporting high-impact marketing and business development initiatives.Key Responsibilities:

• Conduct in-depth market research, competitive intelligence, and opportunity analysis to support practice group and industry team strategies
• Develop intelligence reports on clients, prospects, market activity, and industry trends to inform business development efforts
• Monitor and report on key trends in legal markets, target industries, and competitor movements
• Provide analytics-driven insights to support marketing initiatives and strategic decision-making
• Manage data entry into CRM and experience databases; develop and maintain processes to ensure accurate matter reporting
• Maintain and enhance experience databases to support the creation of pitches, proposals, and other marketing materials
• Assist in the development of RFP responses, proposals, and presentations aligned with practice group goals and firm branding
• Collaborate with marketing colleagues to refine pitch materials and improve workflow efficiency
• Track and analyze pitch outcomes to identify patterns and opportunities for growth
• Develop new marketing collateral that aligns with the firms brand and resonates with target audiences
• Produce compelling submissions for legal rankings and awards; liaise with external PR firms as needed
• Partner with attorneys and practice group leaders to support strategic business development activities
• Provide data-informed recommendations for outreach strategies and business development opportunities
• Use CRM tools to manage outreach tracking and engagement metrics
• Offer team support during high-volume periods or staff absences to maintain continuity and meet deadlines

Requirements:

• Bachelors degree with 3-5 years of experience in marketing, business development, or research/analytics
• Experience in a professional services environment (law firm, accounting, consulting) preferred
• Strong writing, proofreading, and editing skills
• Excellent organizational, interpersonal, and communication abilities
• Self-motivated and able to work both independently and collaboratively
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus
• Occasional travel between offices may be required

Expected salary: $80000 – 120000 per year

Location: Hackensack, NJ

Job date: Wed, 23 Jul 2025 07:46:28 GMT

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