Marketing and Brand Specialist (Traditional Brand Marketing)

Job Overview

Under the general direction of the Senior Marketing Manager, the Marketing and Brand Specialist leads the implementation of marketing tactics and DFW Airport Brand that assist the Airport in achieving its key results related to marketing and advertising campaigns and market development programs. Plays an active role in developing consumer insights based on data, collaborates in developing guides for market research, and supports the development of creative messaging. Works collaboratively with other departments to identify opportunities and challenges for promoting the DFW brand and improving its reputation among customers and stakeholders.

What you will be doing:

• Drafts creative briefs, collaborates in the development of marketing plans and presentations, and writes detailed meeting recaps.
• Manages and implements initiatives to achieve marketing priorities across all owned, earned, and paid channels.
• Procures and analyzes data, identifies marketing needs and makes independent decisions on project deliverables, media recommendations and budget.
• Owns day-to-day relationship with external partners/agencies and executes integrated marketing campaigns, including traditional and digital advertising, social media, print, video, events, and executive presentations.
• Provides DFW Airport brand leadership across brand implementation, reviewing branded materials and providing brand approvals.

What you need:

• Bachelor’s degree in business administration, marketing, communications, or related field.
• Four (4) years of progressively responsible experience with an emphasis on marketing.
• Two (2) years of marketing or brand management experience (agency or client-side).
• Any equivalent combination of education and/or experience may be substituted for the above.
• Possession of a valid Class C driver’s license.

What we desire:

• Previous experience in marketing, communications, or market research through internship or university projects
• Digitally savvy
• Knowledge of foreign language(s)

About Us

We are Dallas Fort Worth International (DFW) Airport-one of the most successful airports in the world by any definition. We are recognized for our innovation, leadership, drive for excellence and talented employees.

Our success is made possible because of the diverse talents of over 2,100 employees who champion our mission of providing an exceptional airport experience to our customers and connect our community to the world. We are looking for the best talent to join us and help reimagine what an airport can be.

Bring your talents to DFW. Live and work with purpose.

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