Marketing Analyst in Calgary, Canada

Alberta, Canada

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

December 13, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

The Americas Lubricants Marketing team is the ideal place for commercially minded strategic marketers with a passion for building brand value and delivering growth through priority sectors. Shell Lubricants is the leading global supplier of lubricants in the world and as a member of the marketing community, you will have the opportunity to be a part of a fun, diverse and exciting team shaping the future of mobility and operations.

The lubricants industry is a dynamic, growing business on the cusp of change as we help our customers prepare for the energy transition. Our marketing team is responsible for setting the vision for each of the sectors we operate in and then executing our strategy through valued customers and partners throughout North America. You will be a part of a highly motivated marketing community committed to building strong brands, making data and insight-based decisions, and supporting each other for overall team success.

As the Canada Marketing Analyst, you will support both the B2C Marketing Manager and B2B Marketing Manager in developing and executing both Consumer and Commercial Road sector strategies in Canada through both direct and indirect lubricants channels.

Accountabilities:

• Manage B2B and B2C OEM marketing programs and promotions in alignment with the broader N.A. marketing strategy

• Responsible for a portion of the B2B and B2C marketing budget, including measurement of spend effectiveness to prioritize spend on highest return investments

• Execute the B2B social media strategy with a focus on LinkedIn to increase Lubricants thought leadership profile in Canada

• Develop the tradeshow and event strategy for Canada for B2B & B2C, as a key lever for brand awareness and lead generation

• Act as Marketing Sustainability focal for Lubricants Canada, including educating sales teams on our sustainability CVP’s and development of all customer communications and sales material

• Order and procure product tags, labels, decals and branded merchandise for customers and distributors

• Administer ad hoc customer and vendor payments through our 3rd party invoice payment vendor

• Create various product and services sales collateral, including brochures, sell sheets and presentations, working closely with sales, technical and creative teams

• Deploy monthly Distributor eNewsletter to keep our Distributors informed on national promotions, CVP and portfolio changes and market insights

• Manage lead generation activities through both external partners and internal stakeholders to support and improve the Sales Pipeline

• Accomplish the Amazon.ca account from marketing perspective and help to launch new products

• Progress various promotions and programs to enhance the sales CVP and differentiate from our competitors

• Conduct competitive reviews for the Canadian market, sharing insights with the broader team and leveraging these insights to improve our competitive offers

• Support new product implementations, including gathering insights from sales on potential sales volume opportunity, development of collateral and training sales teams

• Manage content updates and enhancements to the website as the first brand impression for our customers and prospects, in order to improve thought leadership and optimize lead generation

Skills & Requirements

• Minimum 5 years’ experience in marketing, sales or relevant line of business

• Thorough understanding of the current lubricants market and its challenges would be a benefit, although not mandatory

• Proven track record of success in commercial business activities, sales or marketing

• Commercial mindset with strong business analytical and problem-solving skills

• Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities

• Strong project management and delivery track record

• Proven ability to manage multiple stakeholders, work with and influence diverse teams without direct authority

• Must have legal authorization to work in Canada on a full-time basis for anyone other than current employer

–

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.-À NOTER: de temps à autre, il arrive que nous modifions ou que nous retirions des emplois chez Shell et nous nous réservons le droit de le faire à tout moment, y compris avant la date limite indiquée. Avant de candidater, il vous est conseillé de bien lire notre politique en matière de protection des données. Celle-ci décrit comment vos données personnelles peuvent être traitées et vous informe que vos données personnelles peuvent être transférées à Shell/ aux sociétés du groupe Shell dans le monde entier. Ni le groupe Shell, ni aucune de ses sociétés de conseil en recrutement agréées ne sauraient vous demander de payer des droits pour examiner votre candidature à une carrière chez Shell. Quiconque vous demande un tel paiement n’est pas un représentant agréé de Shell et il vous est fortement conseillé de refuser d’effectuer un tel paiement. Shell respecte l’égalité d’accès à l’emploi

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.