Manager of Partner Marketing

As the Manager of Partner Marketing you will be responsible for developing, implementing, executing, and measuring our supplier marketing cooperative (co-op) function. You will demonstrate a clear understanding of B2B business and how to build awareness around Wesco and our key supplier partners’ products, services, and solutions to satisfy business’ needs. You will be part of a marketing team who will manage day-to-day marketing co-op activities and operations including process improvement plans, program governance, budget and competitive analysis. You will help drive supplier engagement and overall co-op stakeholder feedback to ensure we meet mutual performance and growth objectives.

Responsibilities:

• Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing.
• Manage and coordinate co-op marketing activities for assigned strategic business units or areas, spanning market intelligence, customer engagement, sales enablement, market awareness, and demand generation.
• Develop, manage and measure co-op marketing campaigns in collaboration with other marketing, business leaders and our supplier partners, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
• Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
• Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
• Understand and interpret customer and sales data to identify opportunities in market and drive profitable sales growth.
• Research new marketing approaches, products, services, and solutions to identify future mutual Wesco and supplier growth opportunities.
• Support development of a strong marketing team.

Qualifications

• Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree – Business Administration, Marketing Communications, Advertising, or Marketing preferred
• 5+ years experience in product, supplier or field marketing
• 3+ years experience in strategic business planning and/or cooperative marketing
• 3+ years experience in business to business (B2B) demand generation
• Industry knowledge, including suppliers, customers, and competitors
• Marketing strategy and implementation
• Strong creativity and entrepreneurial drive
• Strong written and verbal communication skills
• Strong research and analytics skills
• Highly organized and detail-oriented
• Ability to work in a fast-paced, dynamic environment
• Ability to influence others, meet deadlines, and deliver results
• Ability to navigate complex matrix businesses
• Ability to travel 0-25% of the time

Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.

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