Manager of Marketing & Communications, Department of Marketing and Communications, Gary W. Rollins College of Business – UT Chattanooga

Job Description

The Gary W. Rollins College of Business is seeking a dynamic and strategic Manager of Marketing and Communications to lead efforts in enhancing the College’s visibility and reputation. This role is responsible for developing and executing integrated marketing campaigns, managing digital and print communications, and overseeing the College’s online presence—including its website and social media platforms. The Manager will collaborate with internal and external stakeholders to attract prospective students, promote academic programs, and engage current students and alumni.

This position reports to the Director of Marketing and Communications and supervises the Communications Coordinator and student workers.

Responsibilities

Marketing & Campaign Development

Develop and execute strategic marketing campaigns to support recruitment and engagement goals. Collaborate with faculty, staff, and vendors to create impactful materials and analyze campaign performance.

Digital & Social Media Strategy

Lead social media strategy and paid ad campaigns. Manage website content to ensure alignment with branding and engagement goals.

Content Creation & Management

Write and curate content for websites, newsletters, press releases, and social media. Highlight achievements of students, faculty, and alumni.

Event Promotion & Branding

Support event planning and promotion. Ensure branding consistency across all platforms and materials.

Leadership & Team Management

Supervise and mentor staff and student workers. Provide training on marketing best practices.

The ideal candidate will possess the following:

• Strong written and verbal communication skills, with a proven ability to craft engaging content.
• Expertise in social media management, including paid campaigns, platform analytics, and emerging trends.
• Proficiency in digital tools, including content management systems (e.g., WordPress, Drupal) and marketing software (e.g., Adobe Creative Suite, Google Analytics).
• Exceptional project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal skills, including the ability to build consensus and collaborate with stakeholders.
• Knowledge of branding and marketing strategy in higher education is desirable.

Application Instructions:

• To be fully considered, submit a resume in addition to the online application.
• Please include a URL linking to a portfolio of work that highlights relevant experience in marketing, communications, or related areas. This is optional but encouraged for candidates who wish to showcase examples of past projects, campaigns, or creative work.

Review of applications will begin August 25, 2025 and continue until the position is filled. Applications received by this date will receive priority consideration.

Qualifications

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Public relations, or related field and five years of progressively responsible experience in marketing and communications.

Preferred Qualifications:

• Proficiency in Google Analytics (GA4), SEO best practices, and digital advertising.
• Experience with Meta and LinkedIn ad campaigns.
• Advanced knowledge of brand management and communications strategy.
• Proficiency in video production and editing tools.

About Us

The University of Tennessee at Chattanooga is in the heart of one of Tennessee’s largest and most dynamic cities. As a national model for metropolitan universities, UTC collaborates with its many regional partners to offer an experiential learning environment with outstanding teaching scholars in 128 undergraduate degree programs and 55 graduate programs—at both the master’s and doctoral levels. UTC and Chattanooga—nationally recognized for its downtown redevelopment and wealth of outdoor recreation—are inextricably linked, and the University is central to the workforce and economic development efforts of the region and the state.

Colleges of Arts and Sciences; Business; Engineering and Computer Science; Health, Education and Professional Studies; and the Honors College are home to an array of award-winning programs from Nursing to Computer Science, Entrepreneurship to Veteran Student Support. Innovation is a strategic focus, and UTC research and development in smart city technology is an industry leader. UTC is the first and only university in the country with access to a managed, commercial quantum computing network, and we are introducing an artificial intelligence initiative involving entities across campus and engaging partners throughout the region.

UTC is a driving force for achieving excellence, and our mission is to actively engage students, faculty and staff; embrace diversity and inclusion; inspire positive change; and enrich and sustain our community.

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