Manager, Ministry Service Line and Hospital Marketing-TN

Details

• Department: Marketing Operations
• Schedule: Monday – Friday
• Location: Partially Remote

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

• Please note, benefits and benefits eligibility can vary by position, exclusions may apply for some roles (for example: PRN, Short-Term Option, etc.). Actual compensation offer will vary based upon role, education, experience, location, and qualifications. Connect with your Talent Advisor for additional specifics.

Responsibilities

Position Summary:

Ascension is actively seeking a strategic and results-driven individual to fill the role of Manager of Service Line and Hospital Marketing for our hospitals. In this key position, you will lead marketing efforts for specific service lines (Pediatrics, Women’s Health, Cardiovascular, Orthopedics) and overall hospital promotion to drive awareness, patient volume, and positive brand perception.

Key Responsibilities:

Service Line Marketing:

• Develop and implement comprehensive marketing strategies for assigned service lines, aligning with organizational goals and objectives.
• Lead the planning and execution of targeted campaigns to promote service line specialties, enhance patient engagement, and drive volume.

Hospital Promotion:

• Oversee the overall marketing and promotion of the hospital, ensuring consistency in messaging and branding.
• Collaborate with cross-functional teams to align hospital marketing strategies with broader organizational initiatives.

Collaboration with Service Line Leaders:

• Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line.
• Align marketing efforts with service line goals and collaborate on promotional activities.

Multichannel Marketing:

• Implement multichannel marketing approaches to reach target audiences through various platforms, including digital, traditional media, and community outreach.
• Utilize a mix of channels such as social media, events, email marketing, and advertising to promote service lines and the hospital.

Data-Driven Insights:

• Utilize data analytics to understand market trends, patient preferences, and competitive landscapes.
• Derive actionable insights to optimize marketing strategies and improve service line and hospital promotion.

Community Engagement:

• Lead community engagement initiatives to build positive relationships with local communities and enhance the hospital’s presence.
• Collaborate with community organizations and partners to support health and wellness initiatives.

Team Leadership:

• Recruit, mentor, and lead a high-performing service line and hospital marketing team.
• Foster a collaborative and innovative work environment that encourages team members to excel in their roles.

Budget Management:

• Manage the marketing budget for service lines and hospital promotion, ensuring cost-effective operations while maintaining high standards of quality.
• Collaborate with finance teams to track expenses and provide regular budget updates.

#marketingcommunications

Requirements

Education:

• High School diploma equivalency with 3 years of cumulative experience OR Associate’s degree/Bachelor’s degree with 2 years of cumulative experience OR 7 years of applicable cumulative job specific experience required. 3 years of leadership or management experience preferred.

Additional Preferences

Qualifications:

Educational Background:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field is required.
• Relevant certifications in healthcare marketing or related areas are a plus.

Professional Experience:

• Minimum of 5-7 years of progressive experience in marketing, with a focus on healthcare or hospital marketing.
• Experience in marketing specific service lines (Pediatrics, Women’s Health, Cardiovascular, Orthopedics) is highly desirable.

Skills and Competencies:

• Strong strategic thinking, project management, and analytical skills.
• Excellent communication and collaboration skills, with the ability to engage diverse stakeholders.
• Familiarity with CRM tools and patient engagement platforms.
• Leadership skills to guide and inspire a service line and hospital marketing team.
• Ability to work in a fast-paced environment and manage multiple priorities.

Adaptability and Flexibility:

• Ability to adapt to changing priorities and evolving marketing strategies.

Candidates should provide clear evidence of their qualifications and accomplishments in their 

application materials, including their resume and cover letter.

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 150,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify

Read Full Description