Manager, Marketing
Loblaw Companies Limited
Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues.
We succeed through collaboration and commitment and set a high bar for ourselves and those around us.
We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.
Role Mandate:
The Manager, Innovation & PC Health role leads all marketing campaign executions with excellence. This role is a key collaborator across multiple stakeholder groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery against brand’s objectives and KPIs.
Core Responsibilities:
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Campaign Planning: Manages the planning process for marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers, and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives.
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Campaign Execution: Leads campaign execution with support from Marketing Specialist. Acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Agency, Vendors) for the review and execution of creative; key contact for actioning other execution-related needs from the business.
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Brand governance: Oversee product & engagement content reviews and approvals to ensure the brand is being governed against brand guidelines.
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Campaign/Program Measurement: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign.
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Optimization, Innovation & Best Practices: Manages the measurement and reporting of marketing plan against forecast. Working with Sr. Manager to proactively optimize plans as needed to hit KPI’s. Coordinates the post-mortem process for larger campaigns/initiatives, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting learnings, and briefing leadership/ stakeholders on the learnings to share throughout the marketing organization.
Outcomes & KPIs:
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Growth – Awareness, Acquisition, Activation
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Engagement – Drive indirect revenue metrics
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Campaigns delivered on-time and on-budget
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Achievement of campaign/tactic objectives (e.g., media delivering against benchmarks/ KPI’s) and immediate optimization or adjustments as needed to reach goals
Key Skills & Capabilities:
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Campaign development & execution
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Brief writing
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Developing marketing insights from data & analytics
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Budget management
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Project management
Experience:
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Experienced in campaign planning & execution
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4-6 years of brand or product marketing experience
Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
Employment Type:
Full time
Type of Role:
Regular
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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