Manager, Marketing in MISSISSAUGA, Ontario

Description

Position Overview:

• Conceptualize, execute, and analyze go-to-market plans for accountable portfolio

• Aid in the development & implementation of new strategies and marketing approaches to help foster brand health

• Accountable for the achievement of direct contribution, market share and budgeting targets

• Responsible for the design and delivery of the Integrated Marketing Communications (IMC) plan that successfully delivers against key business goals and KPIs

• Leads the Canadian marketing e-commerce strategy & roadmap, building support plans that influence online purchase

Major Duties:

• Identifies, develops, and recommends an annual consumer and customer go-to-market plan that will help grow brand sales, market share and/or profits.

• Leads the development and implementation of go-to-market strategies and marketing communication plans for accountable segments, ensuring alignment with Global and Canadian business objectives.

• Develops and implements local marketing plans in partnership with Global Marketing and Canadian cross functional teams.

• Works in close collaboration with the Sales team to develop joint business plans for our customers.

• Responsible for strategic business reviews and pro-actively develops contingency plans throughout the business cycle due to shifting internal /external factors.

• Practices excellent brand management fundamentals, through strong grasp of analytics and P&L management.

• Develops fact-based recommendations for volume targets, local market pricing strategy & distribution strategy.

• Responsible for budget planning, management, and required financial approvals.

• Partner closely with Canadian Merchandising team on the development and execution of the in-store experience, rooted in analytics and aligning with brand strategy.

• Partner closely with Canadian Sales Team ensuring clear links are established between Marketing & Sales strategies to maximize impact and ROI of consumer messaging in Canada.

• Builds strong relationships with Global and US counterparts to ensure timely information exchange and collaborate to build local market business solutions for identified issues and challenges.

• Educates and advocates for Canadian market needs to deliver upon local market opportunities and objectives.

• Share learnings on competitive positioning, products, brands, and marketing activities.

• Liaise with Sales on e-commerce strategy and execution. Overseeing the delivery of ecommerce content & development of key promotions and marketing campaigns on retailer e-commerce platforms

• Establishes effective benchmarks for measurement of campaign performance with clear KPIs and ROI measurement.

• Defines best practices for analytics and ensures consistent, ongoing benchmarking and analysis of performance, including making data-driven recommendations to improve future success.

• Identifies opportunities to drive innovation and competitive differentiation for the organization through digital technologies and consumer experiences.

• Leads local Media, PR, & Social agencies (and other partners as needed) to develop best-in-class consumer communications.

• Provides strong leadership and guidance to agency partners.

• Develop detailed briefing documents, provide organized and actionable feedback, manage KPIs and evaluation

• Ensure agency partners are educated and updated on key business objectives, challenges, and results

• Performs other related duties as required

Experience

• 5+ years related business experience within marketing/communications/media.

• Experience in media planning and strategy development, focused on digital; Knowledge of Canadian media/influencer landscape, and e-commerce experience strongly preferred

• Experience within the cosmetic or consumer packaged goods industry and/or experience marketing to the drug, food and mass merchandiser channels preferred

Knowledge, Skills, and Abilities

• Strong organization and project management skills, with proven attention to detail.

• Proven ability to plan and execute projects on time while juggling multiple priorities, with a proven ability to set goals and prioritize among many important projects

• Demonstrated ability to gather, analyze, summarize, and present data, information, and conclusions.

• Is self-motivated and exhibits business maturity, drive, and passion in a fast-paced environment.

• Proven ability to work effectively in a team environment with multi-functional stakeholders .

• Demonstrated ability to be proactive and anticipate job requirements; takes ownership to resolve issues.

• Committed to continuous improvement and the sharing of best practices.

• Positive attitude that sees opportunities in the face of ambiguity and change.

• An entrepreneurial spirit with a passion for creative thinking.

• Intermediate/advanced Microsoft Word, Excel, and PowerPoint skills.

• Working knowledge of Nielsen MarketTrack and Customer Point-of-Sale data.

Education:

• Undergraduate degree or equivalent in Marketing, Business, Communications or other related field