Work Flexibility: Remote or Hybrid or Onsite
Essential duties & responsibilities:
Developing the Strategy and Marketing Plan
- Guides others to deconstruct and extract the strategy from a well-written marketing plan.
- Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.
- Gains organizational alignment to the marketing plan with key stakeholders.
- Collaborates with other divisions to gather and implement best-practices.
- Evaluates strategy throughout the process and proposes adjustments and enhancements.
Competitive Insights
- Coaches others on the market positioning and strengths/weaknesses of key competitors.
- Shares marketing intelligence and information with team
- Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
- Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
Regional Marketing Insights
- Gathers, interprets, and presents market insights to key business stakeholders.
- Intimate knowledge customer needs.
- Coaches the team to gathers and present relevant customer segmentation and value proposition data.
- Guides sales teams and leaders on how to tailor efforts to meet specific market needs.
- Develops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends.
- Influences go-to-market direction based on marketing insights.
Customer Centric Development
- Improves methods for maintaining customer feedback/ responsiveness.
- Initiates and drives new products and services based on changing customer needs.
- Responds to market dynamics and shifts so as to maintain competitive advantage.
Budgets
- Understands P&L and owns the marketing budget for the region
- Trains team on established organizational practices in budgeting.
Value Prop Segmentation
- Challenges teams to employ segmentation methods to improve commercial efficiency.
- Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
- Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
- Coaches teams to use customer insights to validate segmentation work.
Value Prop Targeting & Positioning
- Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
- Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
- Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.
Evidence Generation
- Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
- Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
Marketing Objective
- Guides teams in allocating resources to change the loyalty mix of the brand
- Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
- Guides teams in linking the marketing budget to customer acquisition and retention objectives.
Source Volume and Strategic Objective
- Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
- Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
- Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
Sales Enablement
- Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions
Sales Training
- Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
Forecasting/IBP
- Coaches others on sales forecasting methods and tools.
Supply Chain
- Coach the team on the meaning and importance of PLCM
Pricing
- Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
- Identifies opportunities to modify pricing strategy based on market conditions and PLCM.
Communication Strategy
- Articulates desired communications outcomes consistent with marketing strategy to MarComm team
Marketing Channel
- Makes sure the team understands the different channel strategies and associated business implications.
- Consults on the benefits, risks and considerations for multiple marketing channels.
Effectiveness Measurement
- Supervises others in their use of data collection, analysis, and reporting tools.
- Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
- Uses measurements to drive improvement in a number of different ways.
Customer Satisfaction
- Develops an effective KPI strategy for the business.
- Evaluates strategy throughout the process and proposes adjustments and enhancements.
- Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.
Business Analytics
- Teaches others the analytical concepts and techniques used and their application to business decisions.
Other
- Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
- Responsible and accountable for actions promoting an environment that fosters personal growth and development.
- Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
- Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
- Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
- Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
- Demonstrates financial acumen.
Education & special trainings:
- Bachelor’s degree required
Qualifications & experience:
- 8+ years of work experience required
- 5+ years medical device and marketing experience preferred
- 2+ years of people management experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Physical & mental requirements:
- Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
- Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
- Exercise discretion and independence when applying professional expertise
- Must be able to manage time, projects, stress and conflict
- Must possess strong interpersonal skills including written and oral communication
- Must be able to bring tasks through to completion with minimal supervision
- Must have the ability to prioritize work and keep detailed and confidential records
- Must be able to communicate / present to large groups of people
- Must possess unwavering ethics & integrity in a competitive and demanding work environment
Travel Percentage: 30%
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