Manager, Marketing, H&N/ENT/IVS

Work Flexibility: Remote or Hybrid or Onsite

Essential duties & responsibilities:

Developing the Strategy and Marketing Plan 

• Guides others to deconstruct and extract the strategy from a well-written marketing plan. 
• Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve. 
• Gains organizational alignment to the marketing plan with key stakeholders.
• Collaborates with other divisions to gather and implement best-practices. 
• Evaluates strategy throughout the process and proposes adjustments and enhancements. 

Competitive Insights 

• Coaches others on the market positioning and strengths/weaknesses of key competitors. 
• Shares marketing intelligence and information with team 
• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future. 

Regional Marketing Insights 

• Gathers, interprets, and presents market insights to key business stakeholders. 
• Intimate knowledge customer needs.
• Coaches the team to gathers and present relevant customer segmentation and value proposition data. 
• Guides sales teams and leaders on how to tailor efforts to meet specific market needs. 
• Develops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends. 
• Influences go-to-market direction based on marketing insights. 

Customer Centric Development 

• Improves methods for maintaining customer feedback/ responsiveness. 
• Initiates and drives new products and services based on changing customer needs. 
• Responds to market dynamics and shifts so as to maintain competitive advantage. 

Budgets 

• Understands P&L and owns the marketing budget for the region 
• Trains team on established organizational practices in budgeting. 

Value Prop Segmentation 

• Challenges teams to employ segmentation methods to improve commercial efficiency. 
• Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage. 
• Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level). 
• Coaches teams to use customer insights to validate segmentation work.

Value Prop Targeting & Positioning 

• Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
• Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition. 
• Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan. 

Evidence Generation 

• Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy 
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims 

Marketing Objective 

• Guides teams in allocating resources to change the loyalty mix of the brand 
• Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics. 
• Guides teams in linking the marketing budget to customer acquisition and retention objectives. 

Source Volume and Strategic Objective 

• Guides teams through a category definition exercise, challenging conventional thinking as appropriate. 
• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio. 
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications. 

Sales Enablement 

• Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions 

Sales Training 

• Coaches junior colleagues in choosing proper delivery methods for complicated training situations. 

Forecasting/IBP 

• Coaches others on sales forecasting methods and tools. 

Supply Chain 

• Coach the team on the meaning and importance of PLCM 

Pricing 

• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing. 
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM.

Communication Strategy 

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team 

Marketing Channel 

• Makes sure the team understands the different channel strategies and associated business implications.
• Consults on the benefits, risks and considerations for multiple marketing channels. 

Effectiveness Measurement 

• Supervises others in their use of data collection, analysis, and reporting tools. 
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals. 
• Uses measurements to drive improvement in a number of different ways. 

Customer Satisfaction 

• Develops an effective KPI strategy for the business. 
• Evaluates strategy throughout the process and proposes adjustments and enhancements. 
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.

Business Analytics 

• Teaches others the analytical concepts and techniques used and their application to business decisions. 

Other 

• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact. 
• Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities. 
• Mentors, develops and influences across the business, intentionally building cross-divisional relationships. 
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders. 
• Demonstrates financial acumen. 

Education & special trainings: 

• Bachelor’s degree required 

Qualifications & experience: 

• 8+ years of work experience required 
• 5+ years medical device and marketing experience preferred
• 2+ years of people management experience preferred 
• Excellent presentation and interpersonal communications skills 
• Strong analytical and problem-solving skills 
• Ability to manage multiple projects while delivering on established timelines 
• Ability to be persuasive in the absence of organizational authority 
• Must be able to understand and work within complex interdivisional procedures and policies 
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) 

Physical & mental requirements: 

• Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects 
• Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability. 
• Exercise discretion and independence when applying professional expertise 
• Must be able to manage time, projects, stress and conflict 
• Must possess strong interpersonal skills including written and oral communication 
• Must be able to bring tasks through to completion with minimal supervision 
• Must have the ability to prioritize work and keep detailed and confidential records 
• Must be able to communicate / present to large groups of people 
• Must possess unwavering ethics & integrity in a competitive and demanding work environment 

Travel Percentage: 30%

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