Job Description:
The Mgr, Marketing Budget is responsible for developing and managing the marketing budget in collaboration with Finance. This role is also responsible for compiling and providing regular financial reports and forecasts throughout the year to Finance and keeping marketing leadership informed of budget status. This includes oversight of budget management across marketing teams to forecast accurate spend and provide recommendations on prioritization of spend.
This role will work closely during planning cycles to ensure Annual and Quarterly Marketing investments are aligned with sales goals, strategic imperatives, and key product launches. In addition, this role will work cross functionally, collaborating with IT, Data Science, and other key support groups. The ideal candidate must understand marketing performance investments and marketing initiatives, must be able to make recommendations on continued investments, and must be able to manage contract negotiations.
Major Areas of Responsibility:
Budget Management – 50%
- Oversee and forecast the Marketing’s finance capacities, calculating financial constraints, determining appropriate investments, and approving budget strategies.
- Providing budget analysis and strategic input to facilitate high-level decision-making by management.
- Lead and manage the Fiscal Year Fixed Marketing (FM) budget development process.
- Ensure the marketing teams develop budget proposals on a timely basis.
- Manage overall (marketing) budget and investment priorities, providing reports to executive team on budget health and opportunities for improvement.
- Collaborate with Finance to deliver forecast and projections on overall budgetary cost. Must collaborate with the larger marketing team to ensure accurate forecasting on schedule to ensure budget accuracy.
- Manage year end accruals and communicate with Finance and Accounting.
- Monitor the Fixed Marketing budgets monthly to manage budgets and any spending issues and assist in implementing measures to promote adherence to budget.
- Establish regular check-ins with Marketing leadership teams to keep them informed of the budget status.
- Manage mid-year budget reductions/reallocations by providing recommendations of which projects are not committed and/or underperforming to Marketing and Executive leadership teams.
- Partner with IT and Finance to clearly define what portion of the Marketing budget is being funded by Marketing.
- Manage agency scope and support quarterly operational reporting to monitor return on investment and identify opportunities for savings or budget allocations.
- Manage overall invoice and budget approval cycles across marketing, including review and procurement of marketing contracts.
Marketing Strategy & Planning Cycles – 20%
- Partner with Strategy and Planning teams to ensure Annual and Quarterly Marketing budgets are aligned with marketing strategy.
- Manage Digital Ecosystem Tier 1 to Tier 3 Integration project, providing actionable insights and customer data and improving media effectiveness.
- Collaborate with Customer Knowledge Center (CKC) and Retail Marketing to create monthly NDAC decks.
- Demonstrate continuous improvement in execution on plans with clear feedback loop to strategic teams.
- Oversee schedules and timelines to ensure agency partners are delivering on commitments
Investment Analysis & Resource Procurement – 20%
- Collaborate with MNAO Data Science Team, analytic teams, and agency partners to evolve and improve processes for analytic reporting that informs marketing investments.
- Manage development of appropriate KPI’s/High Value Actions (HVA’s) for target setting to make strategic recommendations on marketing investments.
- Manage budget reporting and marketing dashboard to provide ongoing budget health and performance to executives and marketing team.
- Analyze campaign performance, product launch performance, and ongoing marketing initiatives to inform investment strategy and optimize budget.
- Negotiate procurement of resources and contracts to support budget targets and strategic marketing plans.
Staff Management – 10%
- Oversee team to support the department’s objectives and goals.
- Responsible for employment decisions, salary, and promotional recommendations, training, and appraising performance, promptly and appropriately addressing deficient performance and/or inappropriate behaviors by working with upper management and Human Resources.
- Coach and manage staff individual performance. Promote a culture of collaboration, continuous improvement, quality, and accountability.
Qualifications and Other Requirements:
Education (Minimum):
- Bachelor’s degree in business, marketing, finance, or related field, or equivalent combination of education, training, and work experience, required.
- MBA preferred.
Experience:
- A minimum of five (5) years’ experience in budget management, or other related focus to include:
- Three (3) or more years in budget management, to include data analytics and reporting.
- One (1) or more years’ experience identifying and influencing leadership in business investments.
- One (1) or more years’ experience with the assimilation of raw data
- Previous experience in marketing and automotive industry highly desired
Knowledge/Skills/Abilities:
- Proficient in Microsoft Office with intermediate presentation and data analysis skills (i.e., Excel)
- Ability to understand, analyze and present complex information in a simple manner.
- Ability to manage multiple timelines, deadlines, processes, and internal efforts to support reporting activities. Including the ability to work under pressure, prioritize and respond to Ad Hoc requests.
- Strong written and oral communication skills with strong attention to detail.
- Advanced knowledge of Web Statistics reporting tools
- Strong ability to collaborate and communicate effectively with individuals at all levels of the organization.
#LI-Remote
We support Remote work in the following states:
Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin
Pay Range:
$108,700.00-$157,630.00
Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Learn more about MNAO’s comprehensive benefits package here
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