Manager, Marketing

General Accountability

Key Job Functions

• Plans, develops and oversees the execution of the Department’s marketing and advertising strategies, to create effective products and promotions that increase brand reputation and ridership goals.
• Monitors, evaluates and reports on the progress of each project and the Marketing and Customer Experience section’s goals, ensuring that objectives are met.
• Plans, develops and oversees the execution and implementation of advertising and promotional programs in a variety of traditional and digital media, liaising with various internal and external stakeholders to facilitate program implementation and information exchange as required.
• Oversees the integration of information across multiple TTC digital channels, including but not limited to internet, intranet, digital signs in stations and communications systems in vehicles.
• Conducts and secures research to identify business needs and user needs to meet the TTC’s strategic marketing and communications objectives via web, digital and social channels.
• Directs the day-to-day activity of the TTC’s advertising agency in the development, production and execution of marketing and communications programs, creative strategies and promotional materials.
• Performs related duties and projects as assigned.
• Demonstrates behaviours that support diversity, inclusion, and a respectful work and service environment that is free from discrimination and harassment. Helps to remove barriers and accommodate employees and customers (within their area of responsibility) in accordance with TTC’s commitments and obligations under the Ontario Human Rights Code (OHRC) and Related Orders, the Accessibility for Ontarians with Disabilities Act (AODA), and TTC’s policies.
• Candidate will be required to participate in the TTC Customer Service Ambassador Program.

Skills

Education and Experience

• Completion of a university degree or college diploma in a relevant discipline (Marketing, Communications, etc.) or a combination of education, training and experience deemed to be equivalent;
• Extensive experience in marketing, brand management and directing the work of advertising agencies, including digital experience is required.

Additional Requirements

• Proven leadership, planning, organizational, management, analytical and problem-solving skills.
• Thorough knowledge and experience in print and digital advertising, branding and market research principles, practices and methodologies.
• Strong ability to lead staff in a team-oriented approach in developing and executing programs and projects as well as work collaboratively with other stakeholders in project development.
• Excellent written and verbal communications skills and interpersonal and influencing skills.
• Knowledge of business administration, fiscal and human resource concepts, practices and processes.
• Project management experience including demonstrated ability to plan, direct and manage numerous projects simultaneously, from concept through to execution and within budget.
• Ability to engage, collaborate, manage and influence key internal and external stakeholders at all levels.
• Experience of managing the performance and development of direct reports.
• Must have or rapidly acquire a comprehensive knowledge of the Ontario Human Rights Code and Related Orders including disability accommodation and accessibility requirements pertaining to passengers and employees.