Manager, Global & NA Social Media – Aveda

Job title: Manager, Global & NA Social Media – Aveda

Company: Estée Lauder


Job description: Oversee Aveda’s social media channels, including content strategy, activation, growth, and community management. Collaborate with cross-functional and international partners to optimize social best practices globally. Manage and execute North America launch content strategy, set international guidelines, and align messaging with the Professional channel team. Develop content calendars, editorial themes, and creative briefs to ensure authentic brand presence and community engagement. Support the VP and 360 Marketing team with social-first ideas and execution strategies. Monitor trends and the competitive landscape to inform strategy. Organize and delegate content production, community management, and cross-functional priorities. Present strategies and execution plans to stakeholders at all levels. Lead social media performance analysis, create support materials for international markets, and test new platform best practices. Bachelor’s degree in advertising, communications, marketing, journalism or related field 5+ years of experience in social media marketing, digital, or communications Social-obsessed with deep understanding of digital landscape, particularly social platforms (existing and emerging); adept at thinking creatively and analytically Voracious consumer of digital/social content, and early adopter of trends with a passion for innovation – beauty, social & video-obsessed Knowledge of creator space and how content best applies to owned brand social Experience working cross-functionally with owned, earned, paid and professional business partners to execute cohesive, disruptive digital marketing strategies. Highly strategic and creative with the ability to communicate their vision clearly Proven experience crafting community building social media content and channel strategy Results-driven with experience in social measuring, testing and reporting, applying learnings to make fast and future optimizations (Experience working with international markets is a plus.) Full Working knowledge of Microsoft Office suite Working knowledge of Social Media management platforms: Sprinklr, Dash Hudson, Tribe Dynamics Ability to working in a fast-paced, team environment Ability to undertake travel periodically

Expected salary:

Location: Blaine, MN

Job date: Sat, 02 Aug 2025 07:48:57 GMT

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