Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Manager, Digital Marketing Technology

Job Description

What is the opportunity?

The Manager, Marketing Technology will act as a solution consultant for the MarTech team, responsible for implementing Salesforce Marketing Cloud technologies within RBC’s digital infrastructure and associated integrations. The successful candidate will be accountable for the delivery of new and enhanced initiatives within RBC’s various MarTech technologies in order to grow and measure digital sales.

You will be responsible for all aspects of solution delivery from strategy through to IT development process and practices. You will be accountable for ensuring that the system accurately meets defined expectations of the business, that proper testing is implemented, and performance/security requirements are closely monitored with the project teams.

The role is accountable to the Director of Marketing Technology and the Digital Marketing and Sales leadership team. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience that drives sustainable value creation for RBC shareholders.

What will you do?

Consult with stakeholders to optimize online marketing campaigns/scenarios by leveraging MarTech capabilities. Key activities include:

Developing business rules and digital processes that allow Marketing heads to target high value clients by leveraging client profiles and online behavior to improve conversion rates

Developing both AdHoc and automated programs to proactively communicate with high-value segments through both targeted and automated deployments across communication channels

Utilize APIs and triggered sends to deploy email marketing programs in real-time

Creating reliable and automated reporting

Ensuring security measures and best practices are consistently being met

Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud

Contribute to the development of documentation including User Stories, Acceptance Criteria, Automation Workflows, Journey Maps, and Wireframes for pilots and implemented solutions that reflect the currently supported configurations

Provide support of Martech solutions 24/7, especially during upgrades andfixes

Act as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.

Assist with technical aspects of email, SMS, and Push marketing for triggered campaigns and Alerts (e.g. solution data capture requirements, lead generation feeds, etc…)

Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate.

What do you need to succeed?

Must-have:

Experience in Salesforce Marketing Cloud (SFMC). Knowledge of other Salesforce products is an asset.

High level proficiency with SQL development and design skills

Experience in Web programming (e.g. HTML, CSS, XML, JavaScript) across multiple platforms (e.g. Windows, Unix)

Experience in software development lifecycle and Agile

Experience in Server Configuration (DNS, SSL)

Nice to Have:

Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)

Experience with other batch scheduling tools

Experience with Software version control and release management and software testing tools and methodologies

Different design techniques (e.g. OO. Top-down, structured analysis, component-based design)

What’s in it for you? (Can stay as is

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

Leaders who support your development through coaching and managing opportunities

Work in a dynamic, collaborative, progressive, and high-performing team

A world-class training program in financial services

Flexible work/life balance options

Opportunities to do challenging work

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Personal and Commercial Banking

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2022-12-05-08:00

Application Deadline:

2022-12-16-08:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.