Manager 3, Marketing- Field Marketing (Experiential & Local)

Job Overview

Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax’s new 500+ retail store presence delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.

We’re looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. At Intuit, we’re looking for people invigorated by our mission, values, and bring prosperity to the world. This position is ideal for an individual with a passion for community building, a talent for event planning, and a proven ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.

Responsibilities

Drive TurboTax local experiential and grassroots experiences to drive foot traffic to our key local stores

• Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing -focusing on programs that drive growth, engagement and long-term value for TurboTax
• Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
• Drive x-Functional Collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy
• Analysis & Optimization :Monitor and track business results, report out insights regularly to senior leadership in season, provide media recommendations/actions, as well as track and input into learnings and implications for mid and end of season reporting
• Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans. Work with business partners to determine the impact of competitive intelligence on broader business plans.
• Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution
• Lead with Innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax.
• Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California 213500-298000

Southern California 203500-275500

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers Benefits).

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• 10+ Years experience in a strategic leadership role in local channel marketing or agency/consulting. Focus on Experiential and Grassroots Strategist. Must have experience leading brands with high impact results
• Bachelor’s degree in Marketing or a related field.
• Proven success in planning and executing local events that drive foot traffic
• Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights
• Strong understanding of hyperlocal digital marketing tools and offline promotional tactics.
• Exceptional project management and organizational skills
• Ability to work collaboratively with internal teams and external partners.
• “Test & Learn” mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results
• Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
• Excellent communication and interpersonal skills
• Flexibility to work evenings or weekends for events as required
• Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
• Travel for industry networking, media, conferences, and related events
• BA / BS degree required. Equivalent work experience considered.
• Hybrid Role: 3 days in office / wk

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