Lifecycle Marketing Manager, Platform and Devices, Developer Marketing

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Mountain View, CA, USA; New York, NY, USA.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in Marketing, and 3 years of experience with CRM and Marketing automation focusing on SaaS products.
• Experience with SQL and data visualization tools.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

• 3 years of experience in scaling lifecycle and growth marketing programs.
• Experience in B2B or technology products.
• Experience working with global teams across multiple time zones.
• Experience in marketing attribution modeling.
• Ability to influence executive stakeholders across cross-functional teams.
• Excellent communications skills.

About the Job

The Platform and Devices (P&D) Developer Marketing team is focused on driving the success of Google’s developer platforms, such as Android, Chrome Dev Tools, and Google Play, by delivering global, scalable programs, events, and creative marketing campaigns to engage software engineers and developers. Our mission is to help developers build successful apps, games, and web businesses. The P&D Developer Growth Marketing team is dedicated to accelerating developer adoption and success across these platforms. We leverage data-driven insights, cutting-edge marketing technologies, and scalable strategies to identify and execute high-impact growth initiatives.

In this role, you will lead the development and execution of the growth marketing strategy. You will leverage a deep understanding of developer adoption barriers to architect and optimize Next Best Action (NBA) lifecycle campaigns that guide developers through critical user journeys. This role requires a passion for taking products from 0-10 through growth marketing strategies, a knack for operating in ambiguity, and the ability to operate strategically while also executing. You will thrive in a dynamic environment, collaborating closely with cross-functional teams to translate insights into actionable growth initiatives. By partnering with Product Marketing Managers and other stakeholders, you will leverage data and technology to deliver the right message at the right time through owned and operated channels, ultimately establishing Google as a trusted guide for developers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Devise data-driven strategies to enhance customer acquisition, and overall business growth by leveraging various owned and operated marketing channels and work closely with paid media to optimise channels and optimise user experiences.
• Partner with the product, design, research and, brand teams to ensure all marketing touchpoints and assets like emails and developer facing creatives are high performing and on-brand.
• Structure, and analyze data on product usage, marketing performance metrics, run experiments, A/B tests and make recommendations for optimizations in strategy and operations.
• Develop a rigorous testing methodology and design experiments to validate adoption hypotheses and optimize marketing channel performance.
• Communicate results and go-forward plans and strategies with leadership proactively, and methodically test new tactics and channels to uncover opportunities for product growth.

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