Lifecycle Marketing Manager

Job title: Lifecycle Marketing Manager

Company: Mews


Job description: We’re looking for a Lifecycle Marketing Manager to help build and scale the lifecycle marketing function at Mews. This hands-on role focuses on driving engagement across the entire user journey-from first touch through onboarding, adoption, expansion, and retention.You’ll be at the heart of our campaign execution efforts, collaborating with content, design, marketing ops, and regional teams to bring personalised and impactful communication to life.✅ Your mission, should you choose to accept itBuild and optimise automated nurture flows that drive engagement and conversionsRun full-lifecycle campaigns-from demo booking to onboarding, upsell, and retentionExecute high-impact one-off sends like newsletters, event invites, and product launchesPartner with regional teams to localise lifecycle campaigns for key marketsRun A/B tests and continuously optimise based on performance insightsCollaborate with content, design, and ops to brief, build, and QA campaignsMonitor campaign results and provide actionable insights to inform strategyEnsure CRM hygiene and accurate tracking for segmentation and reporting🤝 You’ll be a great fit if you bring a few of the below with youExtensive experience in Lifecycle, CRM, or Email Marketing (ideally B2B SaaS)Proficient in HubSpot and familiar with SalesforceStrong analytical skills and a data-driven approach to campaign optimisationExperience running both automated and one-off campaigns across lifecycle stagesKnowledge of A/B testing, segmentation logic, and personalisation tacticsDetail-oriented and comfortable managing multiple projects simultaneouslyExcellent communication skills and a collaborative, cross-functional mindsetA passion for crafting meaningful, customer-centric communications

Expected salary:

Location: United Kingdom

Job date: Wed, 18 Jun 2025 06:37:33 GMT

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