Lifecycle Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable – and valued – contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Consumer Engagement and Partnerships Marketing team’s mission is to drive engagement by inspiring and delighting our customers throughout their journey with Roku. The team is comprised of marketers specializing in Lifecycle Marketing, Product Marketing, and Integrated & Partnerships Marketing. We aim to provide customers with the best streaming experience possible by helping them discover new features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business. The team partners closely with teams from across Roku including Product Management, Analytics, Engineering, Operations, Creative, and others to deliver a dynamic, personalized journey for our customers.

About the role

We are looking for a proactive and strategic marketer who loves technology and entertainment. Reporting to the Senior Manager of Lifecycle Marketing, the Lifecycle Marketing Manager will be responsible for nurturing Roku customers throughout their lifecycle, with a specific focus on driving subscription growth and customer engagement/retention across the numerous premium SVOD content partners available on the Roku platform. You will develop and execute marketing strategies and campaigns across multiple channels including email, mobile push, on-device, web, and more. The ideal candidate will be an exceptional analytical thinker with a consistent track record of delivering measurable growth rooted in testing and optimization. You will have a strong foundation in CRM marketing, a customer focused approach, and most importantly, a strong can-do attitude that makes you comfortable working in an environment that is fast paced, dynamic, and encourages autonomy. 

What you’ll be doing

• Work with the Senior Manager of Lifecycle Marketing to develop strategies and lead planning, execution, and measurement to drive subscription acquisition through Roku Pay and engagement throughout all stages of the subscription customer lifecycle
• Gain an in-depth understanding of the Roku customer and how their behaviors impact customer lifetime value (CLV). Use this knowledge to continually seek opportunities to further refine plans and improve tactics
• Monitor and evaluate campaign results across all channels to understand performance and drive continuous optimizations
• Partner with content and creative teams to produce best in class assets for subscription lifecycle marketing campaigns and deliver a targeted and personalized journey across multiple touchpoints
• Work cross functionally to ensure campaign requirements and deadlines are met while also delivering the optimal customer experience

We’re excited if you have

• 5+ years of relevant marketing experience, preferably at a technology or entertainment company
• Subscription business experience and/or understanding of the streaming TV landscape are a plus
• Strong focus on the customer, marketing instinct, and passion for the business
• A solid technical and business understanding of CRM tools and marketing automation
• In depth understanding of email marketing best practices on both the marketing and transactional side
• Ability to work independently and take ownership of projects from start-to-finish in a fast-paced environment
• Experienced in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings
• Proven planning, prioritization, and organizational skills
• Skilled communicator with excellent verbal, presentation, and written communication abilities
• Bachelor’s degree in Marketing, Communications, Business or related discipline required

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The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

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