Lifecycle Marketing Manager

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the team

The Lifecycle Marketing team meets key goals across growth, engagement, and retention touching all business lines — AVOD/SVOD (advertising video on-demand / subscription video on-demand), E-commerce, Events, and Games. We have grown the successful Crunchyroll service to over 10 million paying subscribers and over 100 million registered users internationally. We connect with users by tapping into a key set of marketing channels — email, push notifications, in-app messages, landing pages, and house ads.

In the role of Lifecycle Marketing Manager, you will report to the Senior Manager, Lifecycle Marketing. We are considering applicants for the locations of Los Angeles (Culver City), San Francisco, or Mexico City (Santa Fe).

A day in the life of our Lifecycle Marketing Manager:

• Design and develop global SVOD lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement
• Leverage internal data by working cross-functionally with product, analytics, and data teams to understand user behavior in depth.
• Identify Lifecycle areas of opportunity, and execute programs to drive conversions and retention optimization
• Work directly with marketing partners and external partners to deliver global SVOD Marketing campaigns
• Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product — including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, optimization for ongoing campaigns
• Develop and oversee a roadmap that prioritizes high impact campaigns for international regions
• Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply learnings.
• Manage development of assets (email, push notifications, in-app, in-product collateral) through the creative review process, localization, collaborating with designers and copywriters, while following brand guidelines

About You

We get excited about candidates, like you, because…

• You have a Bachelor’s Degree, preferably in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business
• You have 8+ years of Lifecycle Marketing experience, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels.
• You have experience working cross-functionally with technical and business teams to successfully manage multiple projects
• You have experience using marketing automation tools or email marketing platforms, preferably Braze EMS to personalize customer journeys (i.e Leanplum, Iterable, Salesforce Marketing Cloud)
• You have experience using marketing and product analytics tools (Amplitude, Looker)
• You approach problem-solving and business goals with a data-driven mindset
• You have experience with project management tools, (JIRA or similar) and the ability to leverage them effectively for streamlined marketing operations and team collaboration

A bonus if you have…

• HTML email development and Mobile App engagement marketing expertise
• Paid Media (Remarketing) experience

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency – Culver City, CA

$108,864—$136,080 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It’s just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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