Lifecycle Marketing Coordinator, BFI Streaming

Job title: Lifecycle Marketing Coordinator, BFI Streaming

Company: British Film Institute


Job description: Salary: £32,268 – £34,131This role is ideal for someone passionate about audience engagement and retention, who can craft compelling, segmented digital communications and has experience optimising multi-channel strategies. You’ll work closely with the team to design and implement onboarding and retention campaigns, leveraging customer data and email service provider tools to deliver impactful, data-informed experiences for BFI Player users.This is a pivotal role at an exciting time of growth for our video on-demand service, offering ownership of key responsibilities and the opportunity to make a real impact on how we develop and deliver campaigns. If you have a solid understanding of video on-demand platforms, strong analytical skills, a keen eye for detail, and a desire to help shape the future of how we grow BFI Player audiences, we’d love to hear from you.Role details

• Full-time
• Fixed-term, 12-month contract
• For full details and to apply,

Role responsibilities

• Utiilise Customer Relationship Management (CRM)/Email Service Provider (ESP) tools to implement marketing-led onboarding activities, leveraging content & feature-led campaigns to ensure new BFI Player users are effectively integrated and engaged
• Work alongside the BFI Streaming marketing team to design and optimise multi-channel lifecycle strategies (including, but not limited to email) to drive engagement and retention across BFI Player streaming platforms
• Analyse ESP and other audience-facing lifecycle programmes, applying actionable insights to improve retention performance and enhance effectiveness
• Support technical teams to define requirements for complex journeys, audience lists and data-driven campaigns across multiple customer segments

Person specifications

• Proven experience crafting messages and content tailored to different customer segments
• A solid understanding of how to measure campaign performance and make data-driven decisions
• Demonstrable analytical skills with the ability to interpret data and make data-driven decisions
• Good organisational skills with the ability to prioritise and to manage and meet deadlines

How to applyFor full details and to apply,First interviews will be held on Wednesday, 13 August 2025Second interviews will be held on Monday, 18 August 2025The closing date for this position is 31/07/2025 at 23:59

Expected salary: £32268 – 34131 per year

Location: London

Job date: Sat, 19 Jul 2025 03:33:15 GMT

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