Lead Executive, Marketing

Company Description

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer interactions into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human transactions into exceptional business outcomes.

Epsilon was acquired by Publicis Groupe in July 2019, and has since been positioned at the core of the Groupe. As part of an advertising network, Epsilon data and tech prowess is being used to scale the way advertisers engage, interact and retain their customers.

To know more about everything that Epsilon does, visit us at https://www.epsilon.com/apac . Follow us on social: LinkedIn

Job Description

Epsilon is looking for a marketing enthusiast to dive into the emerging Adtech and Martech landscape in Australia. Combining the power of Epsilon with CitrusAd and Yieldify, you will be uniquely placed to see massive change in action.

Why we are looking for you

• You’ve seen marketing function up close – either in a digital marketing function or in an agency
• You are a quick learner on marketing and advertising technology topics that may seem complicated to others
• You have a close association with consumer insights – either through research, account management or client side execution
• You enjoy explaining how technology is at the heart of data driven insights and action
• You thrive in information rich environments that need you to consume and process new information at a quick pace
• You understand closed-loop and account based digital and offline marketing, and are excited about the operational process.

What you will enjoy in this role

1. As part of the function that has been set up to drive growth for Epsilon in Australia, you will be a core part of defining how Epsilon walks the tightrope of evangelising market development as a global leader, while also influencing the sales pipeline
2. Being close to client context, both within Publicis and externally, you will be able to create content rich campaigns that can be tweaked for effectiveness as you go
3. Enablers to success –

• Access to creative resources – in-house as well as agencies
• Publishers who help us with native content
• An integrated Salesforce Marketing Cloud and Eloqua platform – partner platforms that are mandated for lead gen, an account based marketing list that the Sales team focusses on,
• A content management platform for content creation & publishing opportunities and extensive collaboration with a large content team in the US.

1. Partnership opportunities with companies like The Drum, Mumbrella, B&T and analyst firms to drive a market development agenda
2. A grooming ground and growth path to match multiple possibilities for career enhancement in this fast evolving martech and adtech world.
3. If terms like third-party cookie deprecation, device based targeting, first party data, CDP, data enrichment, Loyalty marketing, Identity unification make you hold forth passionately on the future of marketing, you’ve found your new home.

What you will do

1. Work closely with a centralised marketing team to define and execute on the brand as well as platform positioning agenda in a way that’s aligned to the global messaging, but also customised to unique market requirements
2. Own the marketing process locally:

• Write communication / event briefs
• Build and deliver campaigns (including approvals from stakeholders) and manage execution by agencies / central creative team on paid and owned channels -email, social, PR, on-ground, content syndication, blogs, website, search
• Understanding of file formats needed for digital publishing and printing, and ability to get that from the creative team.
• Access to a network of vendors in Sydney/ Melbourne/ Brisbane for printing small and large format collateral
• Proven ability to visualise and deliver branded spaces in formats like business conferences
• Creative thinking on Epsilon merchandise, ability to procure and deliver

1. Experiment with organic and paid acquisition channels with a strong bias for action/ hypothesis testing. Devise strategies to boost brand equity and drive qualified traffic
2. Manage ecosystem of digital marketing and partner marketing vendors. Lead vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation.
3. Act as brand custodian for all digital channels (email, social, blog, website, content syndication). Critically review campaigns and content to recommend changes to align with brand and marketing requirements.
4. Program manage monthly / quarterly calendarized comms initiatives. Build and maintain calendars for blog content, social media, content syndication, and email marketing to ensure consistency across channels. Collaborate with various internal stakeholders for successful marketing program deployment, including –

• International marketing / brand teams
• AU Business leaders
• Global product leaders
• Inhouse creative team

Qualifications

• PG in a marketing domain
• 5-7 years of relevant experience
• Experience in the client-agency ecosystem
• Experience of the overall inbound and outbound ecosystem, including experience leading digital strategy for – SEO (on-page, off-page), SEM – Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
• Martech and data-driven performance marketing. Must be comfortable supervising work on
• Marketing / CRM platforms including Eloqua, HubSpot, Salesforce
• CRO and landing page optimizations
• Analytics and tracking (UTMs, GA, GSC)
• User flows / behaviours in Google Analytics
• Inhouse data to draw insights and recommend incremental improvements.
• Some understanding of PPC / display / affiliate / programmatic for use in campaigns
• Event management. Some experience leading online / offline events end-to-end, including content, coordination, collaterals, vendor management, leads, and results.
• Quantitative skills – working with numbers, metrics, spreadsheets.
• Presentation skills, writing and storytelling to inspire

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