Internship: Global Consumer Financial Services, Group Marketing, Wealth Marketing [May 2024 – August 2024]

OCBC Bank
Internship: Global Consumer Financial Services, Group Marketing, Wealth Marketing [May 2024 – August 2024] – (2400004Q)
Description
Learning Objectives:
As a support role, observe and learn the development and running of end-to-end integrated (offline, online, always on digital) marketing campaigns to drive acquisition, x-sell and retention for NTBs/ETBs.
Job Description:
To support OP23’s I&I (Investments & Insurance) and Financial Planning tools & Ecosystems campaigns’ marketing operations tasks:
- Clearances of compliant campaign comms assets attachments (both with comments and clean versions)
- Checks on “approved” assets with internal stakeholders: OCBC and subsidiaries, and external stakeholders: creative, web, media agencies.
- Budget tracking and end to end administrative payments processing.
Outside of BAU (above):
- Video storyboarding / value proposition ideas for products.
- In-house production of social videos.
- Competitive analysis of the wealth and banca space.
- Briefing to agencies.
- Webinar set up and support.
Qualifications
Job Requirements:
- Proactive, teamwork oriented and has a positive, can-do attitude with the ability to prioritise work and multi-task.
- Is detailed, results oriented, organized, highly committed and a team player.
- Enjoys challenges and works well in an evolving fast paced environment.
- A Plus: Have good knowledge of data and can build analysis and use cases to strengthen marketing strategies.
Primary Location
: Singapore
Job
: Internship
Organization
: Group Human Resources Divisional Office
Schedule
: Temporary
: Full-time
Job Posting
: 19-Jan-2024, 3:39:12 AM
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