International Marketing Manager

Job title: International Marketing Manager

Company: TourRadar


Job description: About TourRadarTourRadar is a Series D, venture-backed tech company redefining how people discover and book organized adventures – disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform, we empower operators to manage, market, and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay? What activities are included? Are meals covered? Can I trust the operator?TourRadar solves this by making the process seamless, intuitive, and centralized. We’ve partnered with 2,500+ trusted operators to offer over 50,000 adventures across 160+ countries, each with clear itineraries, verified reviews, and secure online booking. Since our founding in 2010, we’ve led the shift from offline to online, launching the industry’s first marketplace for multi-day tours. In 2021, we took it a step further with the introduction of our Organized Adventure Platform – connecting travelers, operators, travel agents, and creators in one integrated tech ecosystem.We’re proudly global, with a team representing over 30 nationalities and offices in Europe, North America, and Australia. At TourRadar, we’re committed to building world-class products and experiences – and to the people behind them. As we continue to scale, we’re on the lookout for talented individuals ready to help us shape the future of adventure travel.Working at TourRadar isn’t just a job. It’s a true adventure, one where you can change the way people experience the world through travel.We are currently looking for an International Marketing Manager to join our team (full-time) in Vienna. The purpose of this role is to drive performance and support our international growth strategy across key markets. You’ll play a vital role in owning and executing regional marketing activity with a focus on our German market – spanning SEO, CRM, onsite promotions, social, and product marketing.Reporting into the Head of Lifecycle and CRM, you’ll take full ownership of the marketing calendar for your regions and see campaigns through from planning to execution – with the support of our Growth, Analytics, and wider Marketing teams. You’ll be empowered to identify opportunities, test ideas, and localize activity to ensure we’re resonating with audiences in the most impactful way. This role is more than executing on a strategy – it’s about helping shape it and adapting to emerging growth trends. Your ideas, insights, and creativity will directly influence how we grow, how we promote our products, and how we adapt for international audiences. You’ll also have access to state-of-the-art tools and the freedom to leverage any AI or automation platform that helps you move faster and smarter.If you’re someone who thrives when given ownership, loves turning ideas into results, and is hungry to grow in a high-impact, international role – this is your opportunity to make a real difference.What Your Adventure will look like:

• Monitor and optimize international domain performance to grow visibility and revenue.
• Own and drive the international SEO strategy, identifying region-specific content opportunities, and leading the development and optimization of high-performing landing pages.
• Conduct market research to uncover trends and guide SEO and broader marketing efforts.
• Manage localization and international marketing budgets, tailoring campaigns for high-impact regional results.
• Own the marketing calendar for your regions, leading email, onsite, and social activity with team support.
• Contribute to the broader international marketing strategy, aligning local plans with global goals and ensuring consistency of messaging across channels and markets.
• Act as a key contributor to product marketing initiatives – support product launches with localized messaging and international rollout plans.
• Work cross-functionally with the Product team, proactively bringing forward ideas and insights to influence product development based on international user needs.
• Develop localized marketing assets with the design team for email, landing pages, and social.
• Act as the go-to for international marketing execution, aligning stakeholders across teams.
• Drive projects forward in collaboration with Growth, Analytics, and Marketing teams.
• Use AI tools like ChatGPT Plus to streamline research, localization, copywriting, and productivity.
• Stay on top of regional trends, cultural nuances, and marketing best practices.
• Always seek ways to innovate, improve, and grow your impact.

What you’ll need to bring to Your Adventure:

• Fluent in English and German; other languages are a plus.
• 2+ years experience in international or regional marketing, working across cultures.
• Solid understanding of SEO principles, content marketing and CRM strategies.
• Curious about how AI is shaping the future – alongside adaptability and an eagerness to learn and grow in a dynamic environment.
• Eager to own and lead campaigns from insight to execution.
• Data-driven, analytical and action-oriented
• Comfortable with adapting to trends in the market… SEO may be the key to growth today, but tomorrow it could be something else!
• Comfortable working with localization budgets and adapting messaging to local markets.
• Experienced with tools like Google Analytics, Search Console, Iterable/Mailchimp, Buffer/Hootsuite.
• Collaborative, communicative, and confident working cross-functionally.
• Proactive, solution-focused, and thrive in a global team.

If you don’t check every single box, we still encourage you to apply as we value diversity and different perspectives!What You’ll Discover on Your Journey with Us:Awesome Office
Located in the heart of the 1st District, our headquarters offer a collaborative and fun atmosphere. Expect an open-plan office, plenty of energy, a few friendly pups from our “barketing department,” spirited foosball matches, and deluxe coffee machines to keep the team buzzing.Flexibility, Your Way
Enjoy the best of both worlds with a hybrid work model: three days a week in the office for collaboration, and two days of focused work from wherever suits you best. Plus, take advantage of up to one month of remote work per year from any location.Prioritizing Your Mental Health
We care about your well-being. That’s why we’ve partnered with Oliva, a leading mental health platform offering confidential access to coaching, therapy, and mental wellness resources: whenever you need them.Growth & Development
Your career journey matters to us. Through our annual Development and Reflection Talks (DaRT), we help you explore individual growth paths, skill development, and future opportunities. In our fast-growing environment, cross-functional collaboration and learning are built into the everyday.Sustainable & Supported Commuting
We fully cover your Wiener Linien annual pass or contribute toward your Klimaticket, plus a €25 monthly home office allowance to support your remote setup.Diverse & Inclusive by Nature
With over 30 nationalities represented across our global offices, TourRadar is a proudly international team. English is our primary working language, but you’ll hear many more in the mix – whether you’re in the office or dialing in from afar.Team Connection & Culture
Team Events: From trivia nights and wine tastings to rock climbing and hiking, our monthly team events (virtual and in-person) are designed to keep us connected, curious, and having fun.
TourRadar Culture: Help shape how we work through our internal communities focused on wellbeing, growth, and inclusivity. Your voice matters here.

Expected salary:

Location: Wien

Job date: Thu, 03 Jul 2025 22:38:02 GMT

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