International Marketing Executive

Job title: International Marketing Executive

Company: Brentford Football Club


Job description: Job Title: International Marketing ExecutiveDepartment: Marketing ServicesReporting: International Marketing ManagerLocation: Vantage LondonClosing Date: 25 July 2025Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.We will never forget where we have come from, but we are excited about the future that lies ahead.Come join us.Inclusion StatementBrentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.Safeguarding StatementBrentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this atPlease also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.The Role of the International Marketing ExecWe are looking for an enthusiastic, personable and highly organised individual to join our Marketing team in an entry-level role focused on building Brentford FC’s global fanbase. This role is ideal for someone with a strong interest in marketing, fan engagement and international football fandom.The successful candidate will support international marketing projects, assist in developing relationships with fan groups across the globe, and play a hands-on role in delivering exceptional matchday experiences for international supporters.This is a growth-focused role with opportunities to build expertise and take on increasing responsibility over time, including ownership of specific projects and engagement with dedicated fan groups.Main Accountabilities

• Lead on international membership and ticketing communications, using a range of digital channels to engage global supporters, adapting communication styles to suit diverse audiences.
• Act as a key point of contact for international supporters and fan groups, ensuring their experience of Brentford FC is exceptional. Maintain detailed records of international contacts and fan groups.
• Contribute to the strategic planning and execution of international marketing campaigns, ensuring alignment with brand objectives and regional market insights. Coordinate with internal teams and external partners to deliver impactful, culturally relevant campaigns across multiple channels.
• Help coordinate matchday experiences for visiting international fans, including meet-and-greets, stadium tours and events. Work some home matchdays as required, delivering fan-facing experiences and activations.
• Collaborate closely with off-field teams to ensure a best in class experience for international fans across all platforms.
• There will be opportunities to support wider marketing team functions as needed.

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Key Internal Relationships· Marketing Services· Commercial (Ticketing, Retail, Partnerships)· Fan Engagement· Safeguarding and Inclusion· Matchday OperationsPerson Specification – Essential Characteristics

• Excellent verbal and written communication skills.
• Strong interpersonal skills
• High attention to detail and ability to stay organised in a fast-paced environment.
• Able to adapt communication style depending on the audience.
• Strong interest in marketing and growing a sports fanbase.
• A demonstrable passion for football and global fandom culture.
• Comfortable taking initiative and owning areas of responsibility.
• Willingness to work flexible hours including some evenings and weekends.
• Comfortable working in a team and owning projects.

Person Specification – Desirable Characteristics

• Experience working in events, marketing, hospitality, or fan engagement.
• Fluency in one or more foreign languages is desired .
• Experience working with CRM systems or marketing tools.
• Previous involvement with fan groups or sports communities.

Expected salary:

Location: Brentford, Greater London

Job date: Fri, 11 Jul 2025 01:06:25 GMT

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