Develop international media strategies in line with brand objectives and market trends
Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
Coordinate with internal teams and markets on the visual planning of global digital media campaigns
Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
Collaborate with Longines’ international teams to coordinate global and local media campaigns
Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
Manage relationships with agencies and third-party vendors who support Longines’ paid marketing efforts
Conduct market research and audience analysis to inform media planning decisions
Stay on top of the latest industry trends, emerging media channels and best practices
your Profile
2+ years of experience in digital media planning
Proven track record of successful media campaigns for luxury or prestige brands
Excellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metrics
Strong negotiation and communication skills
Creative thinker with the ability to develop innovative media solutions
Proficiency in media planning tools and software
Proven experience on Meta Business Manager, Google Ads, Google Analytics, Display & Video 360
Experience in managing paid media budgets on a global level
Extensive knowledge and understanding of technology and digital trends
Team player able to thrive in a fast-paced environment with multiple projects and quick turnarounds
Expected salary:
Location: Jura
Job date: Tue, 29 Jul 2025 22:12:49 GMT
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