Integrated Marketing Strategist (Hybrid – 3 Days in Office – VA)

At Freddie Mac, you will do important work to build a better housing finance system and you’ll be part of a team helping to make homeownership and rental housing more accessible and affordable across the nation.

Overview:

Do you thrive in a dynamic and collaborative work environment in support of defining and delivering compelling B2B and B2B2C marketing campaigns that support our mission of making home possible? If you are an outstanding Marketing and Communications professional with a passion for creating multi-channel marketing initiatives, this opportunity may be right for you. The Freddie Mac Single-Family Marketing Team is seeking an experienced and knowledgeable Marketer who will embrace our brand, evolve our strategy and impeccably implement our strategic initiatives.

Apply now to learn about our excellent benefits and why there’s #moreatfreddiemac! 

Our Impact:

• We deliver broad and customized go-to-market strategies, B2B marketing campaigns to increase awareness and engagement to meet our overall business objectives.
• We develop internal/external marketing and communications campaigns, products and services – keeping our clients’ needs top of mind and helping them navigate our business practices.
• We collaborate with internal partners to steadily advance our sales enablement tools and capabilities to stay ahead of our competitors.
• We foster an inclusive environment which promotes active engagement, intellectual curiosity and skill development to support marketing and communications program development and execution.

Your Impact:

Effective B2B and B2B2C Integrated Marketing Programs

• Create integrated strategic marketing campaigns in support of Freddie Mac’s Single-Family business units and cross-functional teams.
• Develop and implement robust Single-Family marketing campaigns, initiatives and programs to promote Freddie Mac products and services that meet /exceed the company’s business objectives.
• Leverage knowledge and thought leadership to develop and implement tactical marketing plans, including metrics that can demonstrate returns on investment.
• Create marketing summaries and executive reports that share the marketing vision and show campaign/program results.
• Drive marketing programs and projects in the areas of advertising, consumer outreach, public relations and conferences and events, including all digital-based business communications.
• Establish and direct strong collaborative relationships with internal and external partners to effectively collaborate and advance our marketing objectives.
• Apply learning from customer/partner feedback and Marketing Metrics to enhance/revise program and improve marketing KPIs and ROI.
• Keep informed of current marketing research tools and trends to determine effectiveness of Marketing integrated strategies and approach.

Qualifications:

• 4-year College Degree or equivalent experience, advanced studies/degree preferred
• 8 – 10 years of relevant experience
• 5+ years of strategic marketing experience
• Mortgage industry and/or financial industry experience required
• Proficiency with setting and monitoring Marketing Metrics
• Proficiency with Microsoft Office Suite
• Excellent written, verbal and editing skills

Keys to Success in this Role:

• Be a “Brand Ambassador” role model
• Embraces change and be comfortable with shifting priorities
• Engages actively with marketing peers and the Single-Family business lines to build relationships
• Demonstrates experience in developing successful marketing communication plans and carrying out tactics, with minimal supervision
• Strong networking and relationship-building skills.
• Remains current and conversant on the policies, regulations and trends that may impact the mortgage industry
• Exhibits a professional work ethic
• Ability to work quickly under pressure and manage deliverables under tight deadlines
• Has a sense of humor!

Current Freddie Mac employees please apply through the internal career site.

Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others.

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law. We will ensure that individuals with differing abilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.

Time-type:Full time

FLSA Status:Exempt

Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.

This position has an annualized market-based salary range of $106,000 – $158,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

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