An important member of TMX Group’s marketing team, the Integrated Marketing Specialist will carry a wide range of responsibilities with a unique focus on supporting the execution of key digital marketing initiatives across the enterprise.

The ideal candidate must be a confident self-starter, strategic thinker with demonstrated business acumen.

• Business Unit Marketing
  • Develop and deploy sector marketing campaigns, in collaboration with Senior Manager to ensure appropriate reach and amplification of BU business objectives
  • Assist with creation of brand and marketing activations for Issuer related events such as Market Opens/Closes and other celebrations
  • Collaborate with peers in managing Market Centre marketing activities, including but not limited to, event signage and Market Centre digital signage planning

• Performance Marketing
  • Deploy a range of digital marketing activities across the Enterprise including but not limited to digital advertising, creation of landing pages, deployment of email marketing campaigns
  • Assist with the development of campaign-specific content, ad copy and messaging
  • Works closely with team to monitor campaign performance and adjust accordingly
  • Develop and report campaign metrics and analysis of results

• 
  Content Marketing
  • Assist in the creation and execution of content in various forms, including video, email, thought leadership, market reports, industry reports, and product/services guides.
  • Coordinate editing and proofing process through all stages of development.

• 
  Digital, Web and Customer Analytics
  • Optimize content based on viewing and engagement metrics.
  • Track results and conduct post-campaign analysis.
  • Monitor web traffic and metrics to identify and deploy best practices.

• BA and/or post secondary education in Marketing and Communications, or related field.
• Minimum of 5+ years of relevant digital marketing experience.
• Strong understanding and appreciation of the strategic role of content marketing and how it supports business objectives and impacts customer behaviour.
• Strategic business writing skills to develop meaningful content that engages and tells the brand/product story.
• Comprehensive understanding of current online digital marketing concepts, strategy and best practices.
• Experience in marketing automation (Pardot), community marketing, SEO, PPC, email marketing, and social media
• Moderate proficiency in HTML, CSS.
• Experience with video script and storyboard creation
• Experience with Salesforce Pardot.
• Strong attention to detail.
• Ability to work well in a fast-paced environment with competing priorities and tight deadlines.
• Strong project, time management and organizational skills.
• Comfort in working individually, within a team and also with senior management.
• Knowledge and experience within the Canadian financial industry, with investor relations background
• Bilingualism (French) is an asset.