Integrated Marketing Intern (Summer)

Overview

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice. AARP’s Integrated Marketing team serves as an internal strategic marketing partner to Social Impact and Member Value leads across the Enterprise. Integrated Marketing develops and delivers comprehensive, omni-channel marketing campaigns and journeys to support key programs and cross-association initiatives.

The Integrated Marketing team is seeking a star intern for summer 2024. If you are passionate about consumer behavior and interested in digital marketing, emerging consumer trends, and how AARP markets its social impact offerings to its 38 million members (and millions of prospects), this internship is for you. You will assist with various projects and assignments, exposing you to the skills and experience necessary to design, execute, and analyze complex, highly strategic, multi-channel digital marketing programs in a large, complex, social mission organization.

Responsibilities

• Support the marketing of AARP’s social impact issue areas by assisting team members with marketing campaign strategy, messaging, targeting, testing, and/or execution of projects
• Apply strategic, analytical, and creative thinking to help promote social impact resources to consumers related to such areas as family caregiving, health, work, travel, and money
• Tasks could include but not be limited to email, social media & programmatic planning/development, workflow initiation, working with creative agencies, sourcing content for promotion in marketing campaigns, research, or analysis.
• Participate in group meetings and strategy discussions, collaborate on tactics, share insights/findings, and engage in a support role for various marketing activities across the team

Qualifications

• Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
• Interest, experience, and/or relevant coursework in digital marketing, data science and/or psychology
• Microsoft Office proficiency
• Must be curious about consumer behaviors and trends
• Excellent collaboration skills/team player, as well as the ability to work independently
• Ability to take initiative and be a self-starter

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories. 

Compensation and Benefits

The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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