Integrated Marketing Communications Manager – Global Business Marketing, TikTok Korea

Responsibilities

TikTok’s Global Business Marketing (GBM) team empowers businesses and brands to unleash their creative potential, connect with audiences, and achieve impactful business outcomes. By providing strategic guidance and executing high-impact campaigns, we ensure our customers have access to world-class tools and products. Our mission includes building the TikTok for Business brand through diverse marketing channels and initiatives, including email, social media, web, digital and offline events, and media outreach. Join our Global Business Marketing team in Korea and play a key role in crafting and executing world-class B2B marketing campaigns. Drive awareness and adoption of TikTok’s suite of marketing solutions among advertisers, marketers, and agencies in Korea’s dynamic and fast-evolving market. About the Role We are looking for an Integrated Marketing Communications Manager to join our Korea team. In this role, you will oversee the end-to-end development and execution of campaigns. Your responsibilities will include identifying target segments, designing customer journeys, crafting marketing messages to highlight value propositions and sales offerings for TikTok solutions, implementing tracking mechanisms, and analyzing results to refine and optimize performance. As part of the Global Business Marketing team, you will collaborate with Sales, Product, and other teams to create communication strategies aligned with client business goals across various industries. Utilizing your expertise in the TikTok platform and advertising solutions, you will help enhance TikTok for Business’s strengths and opportunities in the Korean market. Responsibilities B2B Marketing Strategy & Event Execution – Develop and implement a comprehensive B2B marketing strategy tailored to the Korean market to inspire and influence brands, agencies, and ecosystem partners. – Lead end-to-end integrated marketing campaigns, including events, education, content, email, social media, press, and lead nurturing. – Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more. – Analyze and optimize marketing channels, especially events, to extract insights and improve performance. – Measure marketing campaign performance, assess revenue impact, and adjust strategies to optimize outcomes. Market Insights & Narrative Development – Define core narratives and value propositions for TikTok for Business in Korea. – Develop vertical-specific strategies and content to drive product adoption and business growth. – Collaborate with sales, growth, and product teams to identify opportunities and create compelling marketing storylines. Localization & Collaboration – Localize global/regional campaigns and strategies for the Korean market. – Work closely with cross-functional teams (sales, PR, product, etc.) to deliver impactful B2B marketing programs.

Qualifications

Minimum Qualifications: 1. 5 years of experience in marketing, communications, consulting, or business strategy, preferably in media, advertising, or tech industries. 2. Proven B2B marketing experience, including strategy development and go-to-market execution. 3. Strong understanding of digital advertising, including digital platforms, brand campaigns, mobile ecosystems, and TikTok’s advertising solutions. 4. Strong cross-functional collaboration skills, especially with sales, product, and operations teams. 5. Ability to manage multiple projects in a fast-paced, agile, and dynamic environment. 6. Excellent strategic thinking, communication, and teamwork skills. 7. Excellent written and verbal communication skills in both Korean and business-level English.

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