Integrated Marketing Analyst

Job Posting Title: ANALYST INTEGRATED MARKETING II 

Job ID: [[id]] 

Business Unit: TS SEGMENT FUNCTIONS (50543409) 

Building: Krakow (N60) 

Relocation: Yes – Domestic 

Travel: 10% to 25% 

Education Experience: Other 

Employment Experience: 5-7 years 

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

As a member of the Transportation Solutions Integrated Marketing team, the Marketing Analyst will oversee growth marketing programs across the entire customer ecosystem – from strategy, to execution, to reporting – driving prospect engagements, customer acquisition, and revenue generation.

Reporting to the Senior Manager, Integrated Marketing – Transportation Solutions, the ideal candidate will ensure that all growth marketing projects for enterprise, channel, and indirect customers are completed on-time, within allocated budget, meeting all defined KPIs, and with documentation that is in-line with TE standards and procedures. He or she will also build reports that communicate strategic plans, content and successes of marketing activities.

To be successful in this role, the Integrated Marketing Analyst will need to build broad-based, strategic relationships, inspiring the confidence and trust of various key members of our Transportation Solutions businesses. He or she will also interact with other segment marketers across TE, sales teams and other business functions, and outside agencies.

TE Connectivity’s Integrated Marketing team designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement through the ownership of all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers. They create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels (advertising, public relations, digital/social media, collateral and events), ensuring the alignment of campaign strategy with overall marketing strategy and business priorities. They monitor and measure campaign Return on Investment (ROI) to ensure TE consistently implements successful promotional campaigns and programs and are responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements, working closely with Business Units and Center Communications teams to ensure alignment in campaign messaging.

Responsibilities:

• Coordinate a high volume of marketing programs that support a variety of global stakeholders across multiple businesses, balancing multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment
• Collaborate with business unit marketers and functional leaders to develop joint strategies for growing share in target segmented markets and applications leveraging direct and indirect channels, while improving marketing ROI
• Design and execute GTM strategies and campaign plans that drive critical business growth – testing rapidly and deploying at scale – aligned to customer lifecycle, buying groups and personas 
• Partner closely with other marketing, product, and creative teams to ensure an optimal customer experience throughout the buyer’s journey, align enterprise, channel, and cross-BU campaigns, deliver a consistent and integrated voice for TE, execute campaign targeting and execution with continuous improvement in business results
• Deliver customer analysis, segmenting customers into target groups and deploying precise marketing tactics based on actionable insights
• Own tactical activity in support of business unit application campaigns and product marketing activities with TE distribution partners including coordination with other growth marketing activity 
• Create content for TE distribution partners to maximize value and contribute to overall success criteria; implement reviews and make process improvements
• Partner closely with channel sales and marketing teams to better leverage indirect marketing tools at our channel distribution partners for incremental revenue growth
• Track, review and analyze data related to campaign performance, SMA funnel metrics, channel performance, and distributor analytics – presenting results to illustrate insights and enable decision-making
• Creation of sales enablement tools and training programs for BU, Solution Center, and Channel teams
• Work collaboratively with Transportation Solutions marketing teams, external freelancers, vendors and agencies
• Support other Transportation Solutions marketing-related projects as required

What your background should look like:

• Previous global experience is required
• Experience in B2B, and electronics or technology as part of a multi-national business preferred
• Proven expertise in B2B performance marketing, including digital marketing (SEM/SEO/Social), media planning/buying, campaign development/management, email nurturing and analytics
• Familiarities with AA, AEM, Eloqua and Salesforce are preferred
• Fluency in English is required
• Experience in Microsoft Office, Excel, Word and PowerPoint is required
• Must have the ability to work with many levels of the organization, addressing the communication, collaboration and reporting needs at each level
• Curious and genuinely interested in learning the business to enhance growth marketing programs
• Demonstrated experience in working successfully in large, complex and fast-paced organizations, balancing multiple projects and deliverables simultaneously
• Excellent interpersonal, organization, leadership and project coordination skills
• Strong business acumen with sound business sense and judgement
• Excellent communication skills in written, oral, visual and online formats with the ability to understand technical information, be concise, and generate interest
• Highly analytical, data-driven and understands how to optimize programs to deliver upon overall commercial goals and metrics
• Able to work with teams and influence without authority to ensure deadlines are met and goals are achieved

What we can offer:

• Work in a team where a good atmosphere and team spirit is one of greatest values
• Private medical healthcare including dentist for you and your family
• Attractive package of extra benefits of your choosing in My Benefit Platform
• Multi sport card
• Delicious coffee
• Flexible working hours
• Possibility to work from home or working from the office
• Modern and comfortable office with chill out zone

Competencies

Values: Integrity, Accountability, Teamwork, Innovation

ABOUT TE CONNECTIVITY

TE Connectivity is a global technology leader enabling a secure, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions have been proven in the most demanding environments, enabling advancements in transportation, industrial applications, medical technology, energy technology, data communications, and for the home. With more than 85,000 employees, including more than 7,500 engineers, we work with customers in nearly 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

WHAT TE CONNECTIVITY OFFERS:

We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations – the well-being of our employees is our top priority!

• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Community Outreach Programs / Charity Events
• Employee Resource Group

Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

Read Full Description