Influencer Marketing Manager

Marley Spoon is a fast growing business in the meal kit delivery industry. Our mission is to bring delightful, market-fresh and easy cooking back to the people while building a sustainable supply chain for a waste-free world. We deliver top quality fresh ingredients in the exact quantities required with chef-designed easy-to-cook recipes, to thousands of households across the globe.

In the end, it’s simple: We started Marley Spoon because we love cooking!

We are now looking for a passionate and driven Influencer Marketing Manager to join our growing brand team. The successful candidate will work across both our brands, Marley Spoon and Dinnerly, and will provide support the local brand and growth teams as well as our central marketing team based in Berlin.

Responsibilities

The Influencer Marketing Manager will be responsible for bringing our influencer marketing function in-house and driving growth and ROI across one of our newest channels. Responsibilities will include:

• Strategic Influencer Partnerships: Identify, recruit, and manage influencer partnerships aligned with brand objectives and growth targets.
• Campaign Development: Collaborate with influencers to develop compelling and on-brand content that resonates with our target audience.
• Content Repurposing: Strategically repurpose influencer-generated content for use in broader media buying activities across various offline and online channels.
• Contract Negotiation: Negotiate and finalize influencer contracts, ensuring deliverables and expectations are clearly defined.
• Performance Monitoring: Continuously monitor influencer campaign performance, making data-driven adjustments to optimize ROI.
• Budget Management: Manage influencer collaboration budgets effectively, ensuring maximum value and impact.
• Creative Direction: Provide guidance and creative direction to influencers to ensure content aligns with brand standards.
• Content Compliance: Ensure influencer-generated content complies with brand guidelines and legal requirements.
• Collaboration with Media Buying: Collaborate with the media buying team to integrate influencer content seamlessly into broader marketing campaigns.
• Relationship Building: Nurture long-term relationships with influencers to secure ongoing partnerships and advocacy.
• Reporting and Analysis: Generate comprehensive reports on influencer campaign performance, analyzing key metrics and insights.
• Industry Awareness: Stay informed about influencer marketing trends and emerging platforms to adapt strategies accordingly

Requirements

Who you are:

• You’re a self-starter able to thrive in a fast-paced, dynamic environment.
• You’re a pro at staying organized.
• You love a good deadline because you’re an expert at crushing them.
• Strong communication skills and proven ability to work across teams and functions.
• You are motivated and passionate with a ‘continuous improvement’ mindset.
• Excellent attention to detail.
• You’re an out-of-the-box thinker that loves to brainstorm and work collaboratively on designing campaigns and driving customers to our brands.
• We’re passionate about getting people to cook at home, so bonus points if you’re no stranger to the kitchen in the least you can appreciate a great meal when you eat one!
• You thrive in an autonomous work environment.
• Experienced social media user (you know what’s what).

Hard marketing skills required to succeed in this role

• 3+ years of experience in influencer marketing with experience in performance based influencer marketing campaigns (where performance is measured through voucher/discount code based attribution of sales)
• Extensive campaign management experience with a track record of managing large budgets
• Strong stakeholder management and negotiation skills with experience managing high-profile talent as well as external marketing agencies (including contract and price negotiation)
• Experience leveraging data and consumer insights to better inform campaign planning and audience targeting
• Proficiency in Google Analytics, Microsoft Excel, G Suite, and Meta Business Suite. Bonus points if you have experience using Zoom, Slack, Looker, Later, and Keyhole.
• You are a self-starter able to thrive in a fast-paced, dynamic environment
• You are highly organized and structured. You think and work fast
• Strong communication skills – ability to work with different teams, personalities and cultures
• You are motivated and passionate with a ‘continuous improvement’ mindset
• Naturally organized with excellent attention to detail

Benefits

• Autonomy in every role – act in an environment where we get things done without having formal hurdles
• True ability to define and shape local strategy within a global business
• Entrepreneurial mindsets no matter where you are looking
• Flat hierarchies and a great team spirit
• An open, diverse and respectful working environment with over 50 nationalities worldwide
• The possibility to learn about everything that you are curious about, regardless of which function or department
• A test kitchen in the NY office – you get to try our recipes first!
• Discounted Marley Spoon boxes
• Extra Annual Leave + Parental Leave

At Marley Spoon we recognize the value of and strongly support the principles of equal employment opportunities in recruitment and in the workplace. We aim to recruit a diverse range of people with a diverse range of talents to help us achieve our goals and delight each other on the way.

The pay range for this position in NYC is $70,000-90,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Base pay information is based on market location.

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