Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Collaborate with cross-functional teams and country marketing teams to develop, refine and monitor commercial strategies through data-driven approaches
Actively contribute to the influencer marketing strategies that are in line with the overall country marketing goals, recommend and see through objectives, targets, action plans, keeping to timelines and budgets
Provide regular reports on campaign performance, oversee results and impact of influencer campaigns against overall commercial targets and track the implementation and impact of recommended strategies
Assist with the preparation of monthly, quarterly, and annual business performance reports for management; align and collaborate with other team members and stakeholders – internally and externally to deliver best in class campaigns
Responsible for innovating in the influencer field by creating integrated approaches with other disciplines by designing data-driven methodologies and strategies
Stay up-to-date with cultural/social trends and customers’ views and attitudes
Lead new business pitches, market reviews and competitive trends. Be able to present analytical learnings and improvement solutions to internal stakeholders of different levels
Be the go-to person for questions on the Shopee Affiliate Program, and support the team on the various affiliate marketing channels, campaign best practices, tracking and measurement
Collaborate with Marketing Solution Managers to articulate and improve our solutions that serve both sellers and influencers
Requirements:
Bachelor’s degree in Marketing, Business Administration or equivalent
Passion for marketing, with at least 2 years hands-on experience in Affiliate Marketing, Influencer Marketing or a similar position
Strong analytical and problem-solving skills and enthusiasm with a data-driven approach
Possess a thorough knowledge of social media platforms and their optimal techniques
Understand influencer marketing strategies and techniques
Good communication skills, and ability to collaborate with diverse and cross-country internal teams and external partners
Experience with key stakeholder management. Able to work with stakeholders across different levels
Ability to multitask, self-motivated and able to work both independently and collaboratively in a dynamic environment
Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines