HEALTH MARKETING SPECIALIST

Job Category: Health Services
Division & Section: Public Health, PH Communications
Work Location: TORONTO PUBLIC HEALTH HEADQUARTERS, 277 Victoria Street, Toronto, Ontario M5B 2L6
Job Type & Duration: Full-time, Permanent Vacancy
Hourly Rate and Wage Grade: $44.41 – $48.68, TF0490, Wage Grade 14
Shift Information: Monday to Friday, 35 hours per week
Affiliation: L79 Full-time
Number of Positions Open: 1
Posting Period: 01-Dec-2022 to 15-Dec-2022

Major Responsibilities:

To design communications strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.

• Provides guidance and advice to program managers regarding marketing strategies and promotions
• Conducts risk assessments for all marketing and promotion initiatives and recommends risk mitigation tactics
• Controls all aspects of the campaign/portfolio
• Monitors project process and ensures critical timelines are met
• Ensures all marketing and promotion initiatives meet access and equity standards
• Liaises closely with program managers and staff to design innovative marketing strategies
• Ensures the client is continually apprised of the status of the project, especially milestones and issues
• Ensures that complex public health data and information is appropriately translated into clear and concise language for target audiences and that it conveys the appropriate messaging
• Ensures all necessary components of the campaign/portfolio are delivered on schedule
• Develops clear and innovative content for social marketing
• Leads social media promotions
• Ensures the delivery of marketing and communications products when components of the development are outsourced to the agency of record
• Liaises with external marketing agencies, where appropriate
• Conducts research to maintain current knowledge of industry best practices and new techniques currently used in health marketing
• Maintains the integrity of and works to improve the Toronto Public Health brand
• Conducts thorough evaluations of campaigns to determine effectiveness

Key Qualifications:

Your application must describe your qualifications as they relate to:

1. A Baccalaureate degree in Marketing, Journalism, Communications, or the equivalent combination of education and experience.

2. Considerable experience in health marketing and communications.

3. Considerable experience using social media channels to promote engaging conversation.

4. Considerable experience working on digital communications.

5. Considerable experience managing large projects or social marketing campaigns.

You must also have:

• Excellent writing and communications skills and knowledge of best practices.
• Excellent organizational skills.
• Ability to perform research.
• Ability to interpret complex concepts and translate the information in simple terms.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City’s Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.