Head of Sales & Marketing

Job title: Head of Sales & Marketing

Company: Gap Personnel


Job description: Head of Sales & Marketing – Ethical Food Brand (eCommerce Focus)Location: Cullompton, Devon (Office-Based with Flexibility)
Hours: Full-time, Permanent
Salary: £60,000 – £80,000 + Benefits + Staff DiscountWe’re partnering with a fast-growing, purpose-led food brand based in Devon, known nationally for its ethical values, regenerative farming principles, and commitment to quality. With ambitious growth plans for both eCommerce and B2B channels, the business is now seeking a strategic and commercially minded Head of Sales & Marketing to lead customer acquisition, retention, and brand expansion.This is a high-impact leadership role for a candidate with strong digital marketing and eCommerce experience, alongside the ability to manage and inspire a small in-house team across multiple sales channels.The OpportunityReporting directly to the board, this is a hands-on role with strategic oversight. You’ll lead the development and execution of multi-channel marketing campaigns and scalable sales strategies – with a key focus on driving online D2C growth, expanding B2B partnerships, and optimising the customer journey across all touchpoints.Key Responsibilities

• Own and deliver the sales and marketing strategy, with a strong eCommerce and digital performance focus
• Lead, mentor, and grow a cross-functional team covering digital, content, CRM, events, and B2B sales
• Oversee paid media, SEO, email marketing, and affiliate campaigns to drive acquisition and retention
• Lead brand positioning and messaging across channels including web, social, packaging, and PR
• Analyse and report on KPIs across customer acquisition, conversion rates, AOV, retention, and CLTV
• Identify and develop new revenue streams, retail partnerships, and wholesale opportunities
• Own the CRM lifecycle and customer segmentation strategy

Who We’re Looking For

• Proven experience in a senior sales/marketing leadership role within a high-growth D2C/eCommerce brand
• Strong understanding of performance marketing, CRO, CRM, and digital analytics
• A track record of driving commercial results through innovative campaigns and multi-channel growth strategies
• Commercially astute, data-driven, and highly strategic, while still willing to be hands-on
• Passionate about sustainability, food ethics, and creating a brand with purpose
• Experience in food & drink, FMCG, or lifestyle sectors preferred

What’s on Offer

• Full-time, office-based leadership role with genuine strategic ownership
• Opportunity to join a values-driven, independently owned brand at an exciting stage of growth
• Competitive salary and benefits package
• Staff discounts, on-site parking, and a supportive, mission-led culture
• The chance to shape how a respected ethical food business reaches and serves its growing audience

Ready to Lead Growth with Purpose?This is a rare opportunity to take the reins of sales and marketing in a company that genuinely stands for something. If you’re ready to apply your digital expertise and commercial mindset in a meaningful way, we’d love to hear from you.Apply now with your CV and a brief statement of interest, or contact our team in confidence to learn more.If this role is permanent, gap personnel is operating as the employment agency. If this job is a temporary role, gap personnel is operating as the employment business.gap personnel is committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the jobWhilst we endeavor to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the futureBy applying for the above position and providing your personal data to us you understand that your data will be processed in line with our

Expected salary: £60000 – 80000 per year

Location: Cullompton, Devon

Job date: Thu, 19 Jun 2025 23:48:28 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (marketingjobs.pro) you saw this job posting.Thanks&Good Luck