Head of Marketing – Sport

Job title: Head of Marketing – Sport

Company: Blu Digital


Job description: Are you a strategic marketing leader with a passion for sport and a proven track record in performance marketing? We’re working with a fast-growing sports business based in London, currently investing heavily in digital channels, to find their new Head of Marketing. With 99% of the current marketing budget allocated to performance, this is a unique opportunity to refine, scale, and optimise results-driven campaigns while shaping a more holistic brand and CRM strategy moving forward.In this hands-on leadership role, you’ll drive full-funnel marketing across website, branding, CRM, acquisition, and retention, working closely with product and commercial teams. You’ll own the marketing roadmap, manage agency relationships, and bring data-led thinking to improve ROI and lifetime value. Experience leading digital performance channels (PPC, paid social, SEO), combined with strong analytical capabilities and a passion for delivering measurable results, will be key.As the business grows, you’ll be instrumental in evolving the marketing mix, helping them build a more balanced approach that includes brand, content, and lifecycle marketing. This is an exciting chance to shape the future of a sport-focused brand with significant backing, a loyal customer base, and the ambition to scale internationally. If you’re ready to take on a strategic leadership role where your work will directly impact growth we’d love to hear from you.

Expected salary: £80000 per year

Location: London

Job date: Fri, 18 Jul 2025 06:24:07 GMT

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