Head of Marketing Operations

Head of Marketing Operations

Based: High Wycombe with hybrid working available

Term: Permanent, Full time

Salary: Up to £60000 pa + Excellent benefits

The Role:

As Head of Marketing Operations, you will be responsible for optimising and streamlining our marketing efforts across the Content Creation division of Focusrite Group. You will provide a clear, collaborative operating framework that empowers our marketing teams to deliver against business objectives while maximising return on marketing investment.

The ideal candidate will be experienced in Marketing Operations and have a passion for audio technology and music.

Duties:

• Own the vision for our Marketing Operations function and implement a strategy to deliver against this, ensuring there is full buy-in from key stakeholders.
• Champion collaboration between brand, regional and divisional teams making sure that best practice and key learnings are shared by all teams, allowing us to progress and develop as one.
• Create an effective marketing operating and governance framework that provides strategic alignment between our teams and to the wider business goals.
• Align expectations and provide greater consistency around the setting of annual marketing goals, strategies, plans and budgets.
• Define and develop a service level agreement (SLA) so that all marketing teams understand exactly what is required of them and what they need to deliver to other teams.
• Own the process of change management within the marketing team, and represent marketing within business transformation programmes as needed.
• Working with key stakeholders, lead our localisation initiative.
• Working closely with the BI and Marketing teams, provide clear leadership for, and ownership of, a centralised marketing dataset and data infrastructure.
• Lead the creation and maintenance of a full marketing reporting suite; covering high level KPIs, full funnel campaign dashboards and tactical level reporting, to demonstrate performance against business objectives.
• Analyse and optimise our marketing performance, identifying insight that will further improve our return on marketing spend, and ensure that all marketing activity has a clear route to revenue generation.
• Deliver a simplified but scalable marketing technology stack that increases team efficiency and marketing effectiveness, ensuring widespread engagement with our tools.
• Continually evaluate the MarTech stack to assess suitability against our changing requirements, owning businesses cases to add/replace new technology as needed, leading evaluation of, and negotiation with, vendors as part of this process.
• Stay abreast of emerging marketing trends, technologies, and best practices, continuously seeking innovative ways to enhance the team’s marketing efforts.
• Working with our Compliance team, ensure all of our processes and practices fully comply with data protection and privacy regulations.

Supervisory Responsibilities:

• Marketing Technology Manager
• Marketing Analyst
• Localisation Coordinator

Skills and Experience Required:

• Several years’ experience in a Marketing Operations (or related) leadership role, with a proven track record of delivering results
• Exceptional communication and interpersonal skills
• Excellent team management and leadership skills
• Highly numerate, analytical and detail oriented, with a data-driven mindset.
• Demonstrable experience managing marketing datasets, building marketing reports, and showing outcomes/ROMI of marketing activities.
• Proven track record in delivering efficient marketing processes and frameworks.
• Successful vendor management and negotiation skills.
• Proficiency in change management and stakeholder management.
• Ownership of marketing governance programs; ensuring compliance with regulations and best practices,
• Ideally, a passion for music and music technology

About Us

Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.

The Focusrite Group trades under eleven established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Martin Audio, Optimal Audio, Ampify Music, Linea Research and Sonnox. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.

Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including six Queen’s Awards, the AIM Company of the Year Award 2021 and regular appearances in ‘The Sunday Times 100 Best Small Companies to Work For’.

Benefits include flexible/hybrid working, company pension, life insurance, private healthcare, employee purchase scheme, group bonus scheme, company music events, offsite company parties and free lunch in the canteen. We arrange company training sessions and encourage personal development.

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