About Schroders

As a global investment manager, we help institutions, intermediaries and individuals meet their goals, fulfil their ambitions, and prepare for the future. But as the world changes, so do our clients’ needs. That’s why we have a long history of adapting to suit the times and keeping our focus on what matters most to our clients.

Doing this takes experience and expertise. We bring together people and data to spot the trends that will shape the future. This provides a unique perspective which allows us to always invest with conviction. We are responsible £731.6 billion (€871.3 billion/$990.9 billion) * of assets for our clients who trust us to deliver sustainable returns. We remain determined to build future prosperity for them, and for all of society. Today, we have 5,600 people across 37 locations across Europe, the Americas, Asia and the Middle East who focus on doing just this.

We are a global business that’s managed locally. This allows us to always keep our clients’ needs at the heart of everything we do. For over 200 years and more than seven generations we’ve grown and developed our expertise in tandem with our clients’ needs and interests.

• as at 31 Dec 2022

Job Summary:

• Drive strategic input to shape the marketing plan and oversee the execution of such to support business objectives across prevailing business lines, examples include Intermediary, Institutional and Pension, and to manage the Schroders FMC brand.
• Drive the functional agenda of Marketing to stay as a “modern marketer” and to lead implementation of related initiatives.
• Lead the FMC Marketing team to ensure efficient and effective delivery that’s in compliant with regulatory requirements and internal policies.

Key responsibilities:

Marketing planning

• Conduct timely research, such as competitor analysis, to obtain market intelligence to support strategy formulation
• Work effectively with internal stakeholders, such as Distribution team heads and the General Manager, on key matters relating to supporting the distribution function and FMC brand management
• Drive marketing plan and programs to support the business and corporate strategy of the FMC
• Drive strategy meeting to ensure that the marketing strategy is in line with business and corporate needs

Budget management

• Planning of marketing dollars and manpower to support business and corporate priorities
• Ensure the marketing budget is spent effectively
• Overall marketing budget control to ensure that spending in is line with plan

Functional management

• Drive the functional agenda of marketing to stay as a “modern marketer” and to lead implementation of related initiatives
• Ensure marketing platforms, such as the website and social media accounts, are managed effectively and efficiently, which may include driving upgrade, revamp and development initiatives

Marketing activity management

• Act us the overall project manager, or oversee efforts that may be delegated
• Ensure critical paths are managed and within timelines, and key-performance-indicators monitored
• Ensure team members understand their briefs and work together smoothly
• Ensure alignment with Schroders’ brand guidelines
• Oversee on-going efforts around regular product and FMC brand promotion, together with distributor / client / business partner engagement 

Reputation management

• Plan media strategy and roadmap to support FMC brand building and marketing campaigns
• Oversee readiness of corporate spokespeople, and collaborate with fund managers, product managers and other subject experts on media relations plan
• Drive relationship management with key target media and facilitate a healthy relationship
• Manage reputational crisis efficiently 

Governance

• Facilitate discussion around marketing strategy and direction with senior stakeholders
• Conduct analysis and evaluation on effectiveness of marketing effects to inform future efforts and to cater for internal reporting
• Lead the FMC Marketing team to ensure efficient and effective delivery that’s in compliant with regulatory requirements and internal policies
• Manage third-party agencies to ensure activities are on brief and on track, with track delivery against expectations
• Ensure that a robust business contingency plan for the marketing function is in place

Staff development

• Ensure that staff have the right skill sets to perform their jobs, and are receiving relevant continuous training to stay fit for their roles
• Ensure that good performers are supported for constructive career and/or professional development
• Groom talent for the firm, considering both hard skills and soft skills

We recognise potential, whoever you are

Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought facilitated by an inclusive culture will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer: you are welcome here regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background or any other protected characteristics.

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