Head of Marketing – Canada

Head of Marketing (Senior Marketing Manager) – Canada

Are you a customer-centric and data-driven individual?

Are you a strategic planner and problem-solver?

Join us in shaping a more just world.

About Us

LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes. Our 10,500 experts and innovative tools help us shape a better world for our customers and communities.

About the Role

This position is responsible for managing a team of marketing professionals in a matrix organization to develop and implement the marketing, brand, and digital initiatives focusing primarily on revenue-generating programs.

As the Head of Marketing – Canada your key roles and responsibilities will include:

• Act as a motivating leader within the organization for a digital first, metric-driven Marketing function
• Develop a corporate marketing strategy for brand and product marketing linked to financial targets, focused on accelerated demand generation for company’s products and services 
• Optimize the execution of digital marketing initiatives (SEO/PPC) to optimize lead generation and grow marketing attributable revenue
• Support the segment leaders in the development of their segment specific marketing strategies and ensure alignment with the overall brand and corporate market strategy
• Lead the marketing operations, marketing reporting and marketing analytics functions across all segments
• Build a creative thought leadership program to position the company as a trusted partner in the Canadian market
• Drive continuous improvement across the department by focusing on efficiencies and higher-value activities
• Work closely with key stakeholders in the sales and product organizations across the business
• Where appropriate, closely track, performance manage, refresh and upgrade talent to re-energize and unlock the full potential of the department

Basic Qualifications

• A university degree in Business, Marketing, or a related field
• A minimum of 5 years’ experience in B2B recurring revenue (subscription based) business, preferably the content, media or SaaS industry
• Ability to work within a matrix organization while directly managing 5-10 direct reports

What we are looking for in you:

• Data-driven, analytically rigorous, business-minded and creative
• Strong digital marketing / demand-generation experience with a history of growing results
• Ability to think strategically and act tactically to achieve desired results
• Ability to focus on customer needs in every aspect of marketing communications
• Exceptional communication, interpersonal, presentation and leadership skills, with the ability to form strong working relationships and influence others
• Excellent time management, project management, planning, and organizational skills

Work in a way that works for you

We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.

Working with Us

LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.

Working for you

We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: – Comprehensive, multi-carrier health plan benefits – Disability insurance – Dependent care and commuter spending accounts – Life and accident insurance – Retirement benefits (salary investment plan/employer stock purchase plan) – Modern family benefits, including adoption and surrogacy.

About our Team

LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK .

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