Head of Marketing, Beauty – Boots UK

Boots
221717BR
Head of Marketing, Beauty – Boots UK
Nottingham Support Office
Secondment
Full-time
Job Description
About the role:
Welcome to the Boots Marketing Team! Are you ready to be at the forefront of market-leading campaigns, exciting new ideas and a team that puts customers at the heart of every decision?
This role is core to our strategy, aimed at developing and delivering customer-focused communications consistent with the Boots brand purpose, that drive growth and maintain brand health.
This is an exciting leadership role for someone ready to build, grow and deliver real change. You should expect to be on the Beauty Business Unit Leadership team and be ready to help shape and deliver the Marketing plan for your area as well as taking the lead across whole-business campaigns. On top of this, the role also plays a key leadership position in the Marketing function, driving best practice and new ideas across the total function.
Key Responsibilities:
- You will be accountable for the planning and delivery of all communications to customers to support the relevant category. Including the delivery of fully integrated marketing communication plans
- In planning and delivering a communication plan, you will need to ensure the needs of all key stakeholders are aligned and met, which aligning to the category vision, leading cross functional teams across Business Units, Loyalty, In-store, Digital, Social PR and Content
- You will guide and oversee creative development across all channels, ensuring you align to the commercial requirements as well as brand purpose of your categories
- Owning and leading the customer proposition experience from strategic development to execution is critical, but you will also be able to translate this, with your team and key stakeholders, into a communication / campaign calendar
- Lead live trading periods, responding to marketing conditions to maximise results and KPI performance
- To stay market-leading, you will need to be aware of our competitors and the industry, so market analysis is critical
- While internal partners are critical to success you will also be leading relationships with external agency partners to deliver end results
- Lead the thinking on customer marketing plan, delivered against our customer strategy and brand ambition
- To do all the above, you will be leading a team of experienced marketers, so being inspiring and having strong leadership skills is critical to the success of this role.
What you’ll need to have:
- Relevant Marketing experience developing, leading and delivering large campaigns
- Ability to demonstrate supporting the development of relevant category/seasonal strategies providing customer, market and marketing insights
- Experience of working with, and ideally leading, cross functional team to design and deliver compelling marketing campaigns and communications
- Experience of development and production of integrated communications working hand in hand with media and loyalty teams.
- Ability to demonstrate knowledge of budget management up to significant spend level
- Examples of team and agency leadership, inspiring people to deliver best in class marketing through improving their knowledge skill and behaviours
Hybrid Working (3 set days in the office)
We offer our Support Office team members a 3/2 hybrid working approach, based upon empowerment, accountability, care, and trust, which includes a mix of remote and office-based working – our set office days are Tuesday, Wednesday and Thursday and WFH days are Monday and Friday.
Our benefits
- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts
- Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.
We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility). Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
We’re always looking for people who care; people who go the extra mile to change things for the better. You’ll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it’s with you, we can change for the better. To find out more about life and careers at Boots, click here.
What’s next
We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Business Area
Support Office
Function
Marketing & Communications
Office use only
52.927182,-1.183948
Office use only
Senior, Marketing, Manager, BEAUTY
Office use only
No
Office use only
No
Office use only
Yes
Company
Non Stores
Division
Non Stores
Office use only
No
Region
East Midlands
Area
East Midlands (non stores)
Job Code
FHJ Senior Manager
Store
Nottingham Support Office
Hours per week
37.5
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