Head of Marketing

Job title: Head of Marketing

Company: Campfire Group Ltd


Job description: Company Overview:Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.Position Overview:Campfire is seeking a creative and enthusiastic Head of Marketing to join our dynamic team in a social-first agency. You will be responsible for developing and implementing innovative marketing strategies to enhance our brand and drive audience engagement across various platforms. Collaborating with design and sales teams, you will lead marketing projects from concept to completion, ensuring effective communication of our message and the success of our clients through impactful initiatives. This role offers an exciting opportunity to be at the forefront of our marketing efforts, leveraging your creativity and leadership skills in a collaborative environment that values staying current with marketing trends. We encourage passionate and forward-thinking individuals to apply and contribute to our team’s positive impact.What are the key responsibilities of the role?

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Manage and oversee marketing campaigns from concept to execution, ensuring alignment with business goals.
• Collaborate with cross-functional teams, including sales and design, to create cohesive marketing materials and initiatives.
• Conduct market research to identify trends, competitor strategies, and customer preferences to inform marketing decisions.
• Monitor and analyse the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Work closely with the people and culture team, fostering a creative and productive work environment.
• Manage the marketing budget, ensuring resources are utilised effectively to maximise return on investment.
• Display curiosity, creativity, and a willingness to learn and challenge yourself.
• Embrace collaboration and excel in working effectively within a diverse team.

Required skills for the role?

• Extensive knowledge of different marketing channels (digital, social media, email etc) and marketing tools
• The ability to analyse market data, identify trends and make data-driven decisions
• Excellent written and verbal communication skills for crafting effective marketing messages and interacting with various stakeholders
• The ability to develop and execute long-term marketing strategies aligned with business goals
• Be able to organise and manage multiple marketing projects simultaneously, meeting deadlines and staying on budget
• The ability to develop innovate and engaging marketing campaigns
• Attention to detail is crucial.
• Experience of managing marketing budgets, ensuring they are aligned with business objectives
• Positive and proactive attitude with a willingness to learn.

What do we expect from our team?At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.Our values?Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle ThinkingWhat do we offer our team?..

• 25 days annual leave, plus Bank Holidays, Christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you’re an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics – all bonuses are subject to business performance)
• Quarterly Value Awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
• Enhanced company sick pay
• Employee assistance programme – with access 24hrs a day on an array of topics that you may benefit from seeking additional support.

Equal Opportunities StatementCampfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease and supported.Disability Confident EmployerAt Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.

Expected salary:

Location: Salford

Job date: Thu, 14 Aug 2025 03:18:24 GMT

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