Head of Marketing

The Role:
Are you a marketing wizard looking for your next adventure? Look no further! AOT Technologies is on the search for a Head of Marketing to help us promote our world-class offerings and boost brand awareness, with a particular focus on our flagship product formsflow.ai.

formsflow.ai is a free and open-source, low-code platform for rapidly building business applications that integrates intelligent forms, decision making workflows, and powerful analytics. As the Head of Marketing, you will work closely with the product team to develop campaigns and support the North American and International expansion efforts for formsflow.ai.

Responsibilities:

• Develop and execute marketing strategies and plans that focuses on formsflow.ai, our flagship product and services like custom software development and digital transformation services.
• Create and manage lead generation campaigns, events, webinars, and other ways of communicating with our target audience to promote formsflow.ai
• Craft strategies for all Marketing efforts, including Digital, Advertising, Communications, and Creative.
• Collaborate with the product team to develop product demos, webinars, and other educational materials that demonstrate the value of formsflow.ai Manage and grow the company’s online presence, including the company website and social media accounts, to increase brand awareness and drive traffic to formsflow.ai
• Create and curate high-quality content for various marketing channels, including email, social media, and the company website
• Monitor and analyze marketing metrics to track success and make data-driven decisions
• Responsible for engaging with product experts to identify key product content to develop future marketing strategies.
• Oversee our product marketing efforts including positioning, messaging, and collateral

What experience you bring:

• You have worked in a marketing leadership role
• B2B marketing for IT consulting or related industries
• Deep experience in technology services and product marketing, particularly with a focus on promoting and driving lead generation for a software product
• Developing and executing marketing strategies and plans
• Experience with marketing automation
• Strong analytical skills and experience using data to inform decision making
• Proven leadership skills and ability to inspire a team to achieve shared goals

It would be a plus if you also have:

• Experience with SEO and PPC advertising
• Understanding of the concept of low-code platforms, specifically for building business applications
• Strong understanding of the target customer and the buying process for IT consulting services or similar products

Some of our perks:

• A culture of innovation, diversity, and inclusivity!
• 16 days of paid time off to start and increasing as time goes on!
• 5 paid sick days – take care of yourself or your family
• Competitive health benefits right from the start.
• Flexible work schedule – work when you can.
• Remote work/ Travel & work
• Brand new laptops and other equipment that allows you to work from home comfortably!
• A professional development budget with many opportunities for training & career growth.
• Fun Company Events!
• Celebrations – Lunch is on us for your Birthday & Work Anniversary!
• RRSP Matching – we want to help you plan for the future!

About AOT Technologies:
AOT Technologies is an award-winning, Victoria-based IT Consulting company that specializes in application integration and analytics. We work with various government entities, large enterprises, and start-ups to build world-class software. Our flagship product is formsflow.ai which is free and open-source software that empowers our clients to serve people better.

We are proud of our inclusive workplace, coaching culture, and the expertise we provide. AOT Technologies is Great Place to Work Certified™, awarded as one of the Best Workplaces™ in British Columbia, and the recipient of the Maclean’s Growth 500 award.

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We thank you for your interest in joining AOT Technologies! While we welcome all applicants, only those who are selected for an interview will be contacted.*

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We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status._

Job Type: Full-time