Head of Marketing

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns!

Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment. Built on rich, student-centric values, Cadmus empowers individuals to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

A Bold Plan for Global Impact

At Cadmus, we’re working hard in pursuit of an ambitious, world-shaping goal: To provide 1 billion students with access to high-quality education by 2050. That’s why we need a marketing superstar to join our team and help champion our brand globally.

Requirements

At Cadmus HQ, we’re doing a lot of great work at a rapid rate to create a profound impact on our world through the power of education. With Cadmus currently being used in 50+ countries, we’re looking for a Head of Marketing who is an exceptional communicator and brand curator to join our commercial team!

Reporting to the Chief Marketing Officer, the Head of Marketing will be responsible for:

• Generating high-value, engaging communications content across EDM campaigns, blog posts, thought leadership articles, press releases, product marketing campaigns and research papers to support brand awareness and increased perceived brand value.
• Designing all print and digital business assets, including marketing campaigns, social media posts, our new website, conversion landing pages, product marketing campaigns and external brand assets.
• Building, executing and measuring product marketing campaigns to drive new feature adoption and user growth across Cadmus’ university partners through; EDM campaigns, blog posts, product webinar campaigns, social media posts and BETA testing programs.
• Managing and enhancing Cadmus’ social media presence through pre-planned curated content that increases engagement, following and lead generation.
• Managing the Cadmus brand at every touch point through high-quality design and exceptional communications across all publicly facing channels and assets, including the website, sales collateral, capability statements and any additional owned marketing channels/ assets.

Professional Skills and Requirements:

• Bachelor of Marketing, Communications or Graphic Design (essential)
• 5+ years’ experience in a sophisticated B2B marketing role (essential)
• A strong portfolio of modern and clean graphic design work across print and digital channels (essential)
• A strong portfolio of varying communications pieces i.e. thought leadership and press releases (essential)
• Highly articulate written and verbal communication skills with an attention to detail (essential)

Prior Exposure to Marketing Platforms:

• CRM Systems, preferably HubSpot
• Google Analytics Certified
• CMS Systems, preferably WordPress and Elementor
• Full Adobe Graphic Design and Photo Editing Suite

Personal Attributes:

• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
• Self-starting, solution-orientated individual who can problem solve and take initiative
• Team player who enjoys assisting their teammates and collaborating across departmental projects
• Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
• Genuine passion for education and impacting the world through Cadmus’ company mission

Benefits

• A flexible working culture where you have the option to work from Melbourne HQ or remotely
• Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all (including the Cadmus team)
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives
• The ability to work from any global location as we continue to achieve rapid growth
• Mentoring and succession planning for your career
• Daily pats from Homer, our resident (and super cute) dog!

Please note: We are accepting candidates from across Australia and the UK