Head of Lifecycle Marketing Programs (US Remote)

Overview

ABOUT JAGGAER:

JAGGAER is leading the Autonomous Commerce revolution, a self-governing B2B commerce experience between buyers, suppliers, things (IoT), and partners. Leveraging AI and machine learning, our intelligent procurement solutions provide enterprise buyers and suppliers smart-match recommendations that align buyer needs with supplier capabilities. Our solutions autonomously execute many of the repetitive, behind-the-scenes tasks required to facilitate enterprise commerce. We are over 1,300 employees strong, all focused on customer success. For more information, visit www.jaggaer.com 

WHAT WE ARE LOOKING FOR:

Are you obsessed with Customer Experience and creating the process and programs to align communications with customer success in mind? We are seeking a highly motivated and experienced Head of Lifecycle Marketing Programs to join our team. The head of Lifecycle Marketing Programs will be responsible for leading the development of effective lifecycle marketing programs that activate and accelerate revenue. This person is a high-impact strategist and lifecycle marketer who can oversee the planning, prioritization, and execution of marketing programs that improve lead conversion rate, increase ARPA, drive product adoption and engagement, and reduce churn. 

This person will collaborate closely with cross-functional teams, including sales, account management, product, product marketing, and customer success to define organization-wide processes and customer experiences that efficiently achieve these goals. The ideal candidate will have a strong background in understanding lifecycle marketing and executing associated programs. This position will start as a senior-level individual contributor and offers the opportunity to build a lifecycle marketing programs organization from the ground up in a fast-paced and growing private-equity owned company.

Principal Responsibilities

ROLE RESPONSIBILITIES:

Develop and execute the lifecycle marketing strategy: 

• Design and drive the lifecycle marketing strategy & associated programs based on the current and updated customer journey. 
• Partner with Marketing Operations, Sales, Account Management, Customer Success/Support/Services, and Product Teams to analyze business and marketing data to identify key programs, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-selling. 
• Increase content consumption & improve Customer Lifetime Value through the execution of content marketing campaigns, lifecycle marketing campaigns (welcome, onboarding, re-engagement programs, reacquisition programs, etc.), and loyalty programs. 
• Effectively translate lifecycle marketing analytics into clear insights and actionable recommendations 
• Drive business requirements and prioritization of service enhancements/programs designed to strengthen retention rate. 
• Deploy and maintain marketing standard methodologies for segmentation, targeting, and positioning to acquire and retain customers. 

Develop and execute the associated lifecycle marketing programs: 

• Improve, or create and execute the buildout of the lifecycle marketing programs such as (but not limited to): 
• Customer Marketing Program, including relevant and actionable communications and campaigns at every stage of the customer journey. 
• Marketing Advocacy Program, including social sharing, references, customer stories, reviews and testimonials, referrals, speakers, and a customer advisory board. 
• Unified Content Program, including inventory, audit/gap analysis, retirement process, etc. 
• Maturity Model Program, including the creation of a maturity model and tools for sales and success teams. 
• Marketing Analytics Program: establish and refine the marketing analytics dashboard and monitor/analyze performance and engagement data to proactively identify and address any issues or opportunities for improvement. 
• Other programs – TBD 
• Articulate program strategy and communicate results to key stakeholders. 
• Define and deliver programs that engage and grow existing customers. 
• Partner with cross-functional teams to ensure effectiveness and success. 

Position Requirements

WHAT YOU WILL BRING:

• Bachelor’s degree in business, marketing, or a related field 
• Proven experience in lifecycle marketing programs 
• Strong program management skills with the ability to manage multiple programs simultaneously. 
• Excellent interpersonal and communication skills, with the ability to build strong relationships with key stakeholders. 
• Analytical mindset with the ability to leverage data to drive decision-making and lifecycle marketing strategies. 
• Detail-oriented and organized, with strong problem-solving and critical-thinking skills. 
• Self-motivated and proactive, with the ability to work independently and as part of a team. 
• Travel Required: periodically as relevant. 

WHAT WE OFFER:

We strive to support our employees & their families. Your health & well-being are essential. JAGGAER offers a variety of programs to help you manage your overall wellness and be your best self. At JAGGAER, you’ll find great medical plans, adoption benefits, wellness reimbursement, generous parental leave, 401(k) match, a flexible work environment, no limit on vacation days for exempt employees, and much more! 

OUR VALUES:

Our values are at the core of who we are at JAGGAER. You will see these values entrenched in how we support our customers, work with team members, build our products, and in the culture we’ve created. 

Be Collaborative: Foster a culture of mutual respect, working effectively and productively with others, and sharing responsibility for team success. 

Be Accountable: Take ownership, learn from challenges, be proactive, and rise above one’s circumstances to achieve the result. 

Be Adaptable: Embrace change, encourage innovation, and remain effective when experiencing major change. 

EEO: 

JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military, or veteran status, mental or physical disability, or other applicable legally protected characteristics. 

ACCESSIBILITY: 

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process, please send a request to: [email protected] All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law. 

Pay Transparency Nondiscrimination Provision (dol.gov) 

Know Your Rights: Workplace Discrimination is Illegal (dol.gov) 

Not ready to apply? Connect with us for general consideration.

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