Head of Growth Marketing

Job title: Head of Growth Marketing

Company: Got The T-Shirt


Job description: 📌 Job Title: Head of Growth Marketing📍 Location: London / Stroud (Hybrid), occasional US travel
🧑‍💼 Reports To: CEO / COO
📋 Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer
💰 Salary: £70k to £100k, dependent on experience🏢 About the companyOur client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard®. As inflation rises and markets fluctuate, gold remains a trusted store of value.This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing , leading the team into a new era of brand expansion and commercial performance.🔍 Role SummaryThis is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.🧠 Key Responsibilities📈 Strategy & Performance Marketing

• · Define and deliver Glint’s marketing strategy in line with company goals
• · Design segmented campaigns across paid media, organic, content, and CRM
• · Lead data-driven decision-making to optimise ROI and user engagement
• · Analyse trends and competitor activity to refine growth strategies
• · Report performance to executive leadership using clear metrics and insights

🎯 Brand & Positioning

• · Own and evolve the Glint brand to align with its purpose and audience
• · Ensure all brand messaging is consistent across channels and touchpoints
• · Manage agency and partner relationships to deliver impactful campaigns
• · Drive brand awareness and improve NPS through consistent brand execution

📣 Channel & Content Leadership

• · Oversee digital marketing (social, paid, SEO, email, partnerships)
• · Lead and support the team to deliver compelling multimedia content (inc. video)
• · Manage newsletter content and distribution strategies
• · Lead CRM campaigns and automation to drive retention and upsell

🤝 Cross-functional Collaboration

• · Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
• · Collaborate with Product, Operations, and Business Development to align messaging
• · Influence commercial decisions with marketing data and customer insights

🧑‍💼 Team Leadership & Development

• · Build a high-performing, collaborative team culture
• · Set objectives and development plans for direct reports
• · Provide mentorship, feedback, and upskilling across the team
• · Manage freelance and agency partners effectively, on time and budget

🛡️ Compliance & Regulatory Oversight

• · Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
• · Maintain marketing procedures to uphold regulatory standards
• · Work with Compliance team to audit content and stay aligned with industry rules
• · Ensure monthly training is completed and compliance feedback is implemented
• · Champion “Good Outcomes for Customers” by using NPS data to guide messaging

🎓 Skills & Requirements

• · Degree in marketing or related field (or equivalent experience)
• · Proven experience in a senior marketing role (ideally in fintech or regulated space)
• · Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
• · Strong leadership skills with experience managing teams and budgets
• · Confident with digital marketing tools, analytics platforms, and CRM systems
• · Strong written and verbal communication skills
• · Ability to thrive in a fast-paced, scale-up environment

🎁 Perks & Benefits

• · 25 days annual leave + bank holidays
• · EMI share option scheme
• · Flexible working & core hours
• · Birthday day off 🎉
• · Enhanced family-friendly leave
• · Salary sacrifice pension scheme
• · Employee Assistance Programme (EAP)
• · Access to mental health & wellbeing resources
• · Paid quarterly team dinners and events
• · Team competitions, rewards, and prizes
• · Online training and e-learning access

Ready to make your mark in this exciting scale-up?
Apply now and join an exciting global business leading the way in their field.

Expected salary: £75000 – 85000 per year

Location: Stroud, Gloucestershire

Job date: Wed, 18 Jun 2025 22:20:43 GMT

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