Head of Digital Marketing and Strategy

Job Details

Description

Head of Digital Marketing and Strategy is a leadership role reporting directly to the SVP of Operations. As the Head of Digital Marketing and Strategy, you will be responsible for directing the day-to-day execution of our marketing objectives and ensuring that all marketing activities are in line with our company’s mission and standards. As one of the fastest growing staffing companies in the country, the Head of Digital Marketing and Strategy will have the opportunity to continue building the company’s brand and create new avenues to grow our business. This position works both independently and in partnership with the leadership team, outside firms, and consultants in developing strategies to cultivate hospital and provider business at Hayes Locums.

Essential Duties and Responsibilities

• Oversee marketing department operations, delivering regular reports to C-level leadership
• Hire and train new staff and promote talented team members to positions of greater responsibility
• Implement new processes to improve marketing department efficiency and agility
• Define, develop, and deliver marketing measurement dashboards and approaches
• Lead and work closely with marketing team members, to ensure execution of company’s content strategies and initiatives
• Responsible for tracking, reporting, and analyzing the performance of marketing activities
• Oversee the marketing planning and budgeting processes
• Enhance support for sales activities related to Salesforce
• Manage and enhance external partnerships including teams for SEO, SEM and Content/Branding
• Lead website initiatives, SEO initiatives, SEM initiatives, marketing automations, and business growth strategies and operations
• Develop system to track and evaluate trade show and conference ROI
• Develop system to track and monitor lead conversion and lead cycle within CRM
• Monitor marketing department business activities and performance
• Develop, monitor, and track key performance indicators for Marketing department
• Analyze data, assess trends, and determine actions to optimize performance
• Works with the SVP of Operations in developing department policies and procedures
• Performs miscellaneous job-related duties as assigned

Education and/or Work Experience Requirements:

• Minimum of 5-10 years of experience in a leadership role within a Marketing Department, preferably in a Healthcare Staffing environment.
• At least five years of progressive experience in a Staffing Firm required. 
• Experience with reporting and analytics
• Success in motivating and driving employee performance and personnel development
• Ability to organize and prioritize work and manage multiple priorities
• Excellent verbal and written communication skills
• Ability to establish and maintain effective working relationships with senior leadership, sales, and

support staff

• Ability to use independent judgment and work independently in a fast-paced environment
• Experience with Salesforce and/or Pardot

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