Job description: A new Head of Digital role has been created for an expanding software house to manage and execute marketing campaigns, focusing on digital marketing, producing content and using Hubspot marketing automation platform maximize coverage, brand value and engagement. In the first instance you’ll be very hands on, but as the company expands then you’ll also have the opportunity to build a team around you.
Work with sales and marketing team to produce engaging content for lead gen and brand awareness – promote these via the most appropriate digital channels
Regularly updates and maintain website content in order to increase and develop the online presence of the range of services
Working closely with sales and design teams to produce effective copy for the web and other digital and physical assets
Ownership and management of all virtual and face-to-face events/exhibitions
Conduct market research and competitor analysis
Develop and execute the organisation’s social media strategy using compelling content in the right format for each channel, including social listening to support lead gen conversations for sales
Coordinate PPC, SEO and SEM activity on all websites
Continuously monitor and improve customer engagement and brand awareness by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
Provide weekly and monthly reporting on campaign activity, planning and objectives
What do you need?
5+ years work experience in B2B marketing with a minimum of 3 years in a similar head of digital or senior digital marketing managerial role (B2B tech or local government marketing focused)
Degree in marketing or a related field
Experience using marketing automation tools highly advantageous (e.g. Hubspot or Pardot)
Demonstrable experience managing SEO/SEM, email, social media and advertising campaigns
Solid knowledge of Google Analytics and other appropriate tools
Working knowledge of HTML
Strong analytical skills and data-driven thinking
Excellent copywriting, editing, presentation and communication skills
Excellent organisational and planning skills, attention to detail and accuracy
Ability to work under pressure and to deadlines
What’s on offer?
£50,000 pa + £5,000 pa variable bonus
20 days holiday – increasing to 25
Pension
Death in service
Life insurance
Onsite parking
Expected salary: £50000 per year
Location: Woking, Surrey
Job date: Thu, 21 Aug 2025 02:05:35 GMT
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