Head of APAC Marketing

The Role: Head of APAC Marketing 

The individual will lead and shape the future of brand presence and revenue growth in the Asia-Pacific region as the Head of APAC Marketing for S&P Global Ratings. This pivotal position involves collaborating closely with the internal teams and external partners to create and execute strategic marketing initiatives that align with corporate goals and drive substantial top-line revenue growth.

The Location: Hong Kong/ Singapore

The team: Join a team of dynamic and passionate marketing professionals in the APAC region, a key element within S&P Global Ratings’ global marketing team. This talented team is deeply embedded across the diverse markets of APAC, leveraging local insights to craft strategies that resonate with each unique cultural and economic landscape. Collaborating seamlessly with our analytical and commercial teams, they champion the organization’s thought leadership and sales ambitions. As part of the broader global marketing structure, the APAC marketing team benefits from the robust support of specialized pods such as the APAC events unit, which masterminds and executes world-class events, and the global product and content marketing faction, tasked with moulding the narrative and positioning of our products in concert with local geo-specific teams. This cross-functional synergy not only heightens our brand’s presence but also drives forward our mission to empower informed financial decisions in the region.

Key Responsibilities:

• Craft and implement comprehensive marketing strategies that cater to business objectives and regional peculiarities, elevating S&P Global Ratings in the APAC market with a focus on Greater China, Australia, South and South East Asia, Korea and Japan.
• Employ a deep understanding of digital platforms, especially WeChat and LinkedIn, to bolster brand awareness and generate leads within the Chinese market and the rest of the APAC region.
• Drive marketing efforts with a strong commercial perspective, ensuring they contribute directly to sales performance and revenue growth.
• Devise local language channels building upon local language content, developed in partnership with analytical team, e.g. China, Japan, Korea, etc.
• Develop and implement external partner strategy, in partnership with regional heads, to help drive awareness and demand for our offerings and, for selected partners, elevate their marketing effectiveness.
• Engage in continuous dialogue with internal partners from sales, product, and analytical disciplines to consolidate marketing priorities and foster outstanding marketing partnership.
• Synchronize efforts with S&P Global divisions (Market Intelligence, Commodity Insights, Mobility, Sustainable1 and DJI) to capitalize on synergies, share resources effectively, and maintain marketing excellence.
• Foster cross-regional collaboration among marketing peers in APAC and globally to share insights, unify global marketing strategies, and ensure consistency in brand messaging.
• Lead and mentor a professional marketing team, upholding a focus on content marketing and empowering them to achieve exceptional results.

Functional & Business Knowledge:

• Demonstrate a robust commercial acumen and sales-oriented mindset to align marketing initiatives with business opportunities.
• Possess expert knowledge of B2B marketing strategies, with a proven record of implementing successful campaigns.
• Showcase a profound understanding of credit and financial markets, applying this expertise to tailor marketing efforts.
• Excel in fostering internal and external relationships, employing advanced negotiation skills and persuasive communication tactics.

Nature of Impact:

• Directly influence the strategic direction and marketing outcomes for S&P Global Ratings in the APAC region, driving brand and product performance.
• Innovate and implement policies, procedures, and standards that shape marketing excellence within the industry.

Leadership & Scope:

• Member of the Ratings Marketing Leadership Team reporting to the Global Head of Marketing
• Oversee a marketing team, guiding full management responsibilities including hiring, compensation, performance management, and budget oversight.
• Encourage professional development and team synergy to deliver stellar marketing results.

Required Skills, Experience, and Knowledge:

• Bachelor’s degree required; an advanced degree (Masters or MBA) is preferred.
• Fluent in both English and Mandarin Chinese.
• At least 7+ years of high-level marketing and management experience in financial services in APAC, with a distinct concentration in credit markets.
• Demonstrable expertise in managing B2B marketing within a financial services context or adjacent context with transferrable experience.
• Proficient in strategic planning, team motivation, and process optimization.
• Highly skilled in influencing and communications, capable of addressing complex matters with senior stakeholders.
• Exceptional public speaking and written communication abilities, complete with strategic influencing acumen.
• Energized, proactive attitude combined with a dedication to customer service excellence.
• A high level of emotional intelligence, adaptability, and responsiveness to change.
• An advocate for cross-functional collaboration, capable of influencing outcomes without direct control.
• Committed to coaching and mentoring, fostering talent within the organization.

Benefits: 

Here at S&P Global we believe in offering a competitive transparent benefits package. In Hong Kong this includes a Wellbeing Support Program, Recharge (S&P Global’s flexible time-off approach under which there is no prescribed maximum amount of time off you can take), our hybrid working model, our Parental Leave, and Give Back Days (five days of paid leave per calendar year to spend volunteering in your community). We encourage you to ask about our benefits during our screening process with our talent acquisition team. 

S&P Global delivers essential intelligence that powers decision making. We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you’ll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape. 

S&P Global Ratings is the world’s leading provider of independent credit ratings. Our ratings are essential to driving growth, providing transparency, and helping educate market participants so they can make decisions with confidence. We have more than 1 million credit ratings outstanding on government, corporate, financial sector and structured finance entities and securities. We offer an independent view of the market built on a unique combination of broad perspective and local insight. We provide our opinions and research about relative credit risk; market participants gain independent information to help support the growth of transparent, liquid debt markets worldwide. 

S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. 

#LI-KM1

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. 

10 – Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 – Middle Management Tier II (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning)

Read Full Description