Growth Marketing Specialist With French Or Spanish

We are Mintel, one of the leading market research companies in the world, headquartered in the heart of London.

By analyzing consumers, markets, competitors and product innovation, we help over 5,000 brand name companies to make better decisions, faster! Because we know what consumers want – and why. In our 15 offices around the world, more than 1,400 employees help our customers grow. And we want to grow, too: To put our expansion plans action we are looking to grow our inhouse marketing team by recruiting a Growth Marketing Specialist.

We are looking for a bright, dedicated and revenue-focused B2B Marketing professional to join our growing team in London. Ideally, you will have competency across multiple marketing disciplines with particular experience and comfort using marketing automation platforms. This role will see you reporting to the EMEA Marketing Manager as you take responsibility for planning and executing marketing and demand generation initiatives.

If you can create campaigns that generate high-quality demand and are hungry to sharpen your skills – this role is for you.

What you will be doing

• Plan and deliver quality demand campaigns that drive revenue
• Refine customer profiles and define problems that Mintel helps them solve
• Ensure marketing and sales messaging is clear, consistent and concise
• Lead and manage the varying channel activations including live stream events and webinars, email, content, tradeshows and conferences and partnerships.
• Build and optimise nurtures and campaigns within Marketo to nurture prospects into qualified leads
• Landing page design
• Work closely with sales leaders to ensure excellent two-way communication and reporting around the revenue process for your focus markets.
• Seek out and manage marketing partnership opportunities
• Ensure effective lead management with commercial and rev ops.
• Utilise SalesForce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis
• Partner with PR, Content, Design, Product and Research teams to deliver high-quality and effective campaigns and communications
• Work closely with peers and leadership to explore and test new growth marketing channels

What we are looking for from you

• Minimum 3 – 5 years of experience executing B2B demand generation campaigns
• Minimum 2 years of experience using marketing tools like Pardot, Marketo, or HubSpot.
• A self-starter with a strong desire to participate in and contribute to an entrepreneurial and commercially-focused organisation. A “no job is too big or too small” mentality.
• Be an effective communicator, both written and verbal, with an ability to craft marketing messages. An effective presenter, with the ability to lead briefing sessions with senior stakeholders and partners
• Thrive in a fast-paced environment with multiple simultaneous tasks, tight deadlines and frequent high-volume periods
• Ability to work as part of a multi-disciplinary team
• Ability to work well within a team, as well as the ability to work independently and take ownership of projects/tasks
• Bring a creative, critical, and analytical approach to planning sessions
• Be able to multitask, prioritise, and meet deadlines
• Have meticulous attention to detail
• Previous experience with Salesforce, Marketo(or similar automation tools), GoTo Webinar, Zoom, Google Docs/Sheets, Gmail and Microsoft Word, Excel and PowerPoint
• Previous event planning/coordination would be a plus
• In addition to English this role will require you to speak French or Spanish.

We Hope You’ll Like Our

Culture that supports true collaboration whilst embracing remote working.

Flexi-Time working hours (start working between 7:00am and 11:00am).

Blended (home/office) approach to work post Covid.

Approach to personal development where we encourage individuals to grow and share what they’ve learned.

Social events, both within the department and across the company

Home Office allowance, as the working model will be a blend of home and office working

Generous holiday allowance with the opportunity to buy back additional holiday.

A day off to celebrate your birthday

Giving back is part of our culture with this in mind Mintel gives each employee 2 days per year to give to a worthwhile cause.

Open plan office with breakout areas, coffee machines, pool table and table tennis table