Google Marketing Platform – Marketing Tech & Data Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

To support enterprise growth through representing and supporting deployment of Caterpillar’s world class Google Marketing Platform – Google Analytics Suite of products with our enterprise, industry and Dealer partners. Build strong understanding of the marketing and business objectives of multiple business units, industry groups, Dealers and Suppliers and facilitate how, when and where Google Marketing Platform capabilities can be best utilized to drive value. Responsible for bringing together the knowledge between IT and the business using data and analytics to govern processes, determine requirements and deliver data-driven recommendations including insights, strategy and alignment to business partners and stakeholders.

What You Will Do:

Apply technical and business knowledge while consulting with industry & segment business partners, site owners, dealers, suppliers and other teams.

• Responsible for deployment coordination processes and requirements gathering as it relates to Caterpillar’s Google Marketing Platform – Google Analytics Suite capabilities using strong working and business technical knowledge to meet business partner needs.
• Interacts extensively with appropriate digital team members, product owners, data owners and analytics teams in order to understand the appropriate capabilities, integration points and development status as well as providing business and integration requirements back into the Enterprise teams.
• Creating, implementing, and maintaining processes including intake with business partners and handoffs with architecture, engineering and development teams.
• Evaluating business processes, uncovering areas for improvement, and developing and implementing process and governance solutions.
• Documenting information from meetings with business partners and stakeholders and producing notes, reports and high-level requirements for Product Manager / Product Owner review.
• Gathering business requirements, performing requirement analysis, and creating Epics, Features and User stories for engineering teams.
• Initiates digital projects and activities to identify linkages and synergies across business units, industries and/or Dealers.
• Drives proper collaboration, coordination, training, communication and alignment among related areas, projects and strategies within the team and with internal, business and dealer partners.
• Monitoring deliverables for deadlines and completeness, auditing and escalating to Product Owner as needed.
• Conducting meetings, creating communications, trainings and presenting findings and deliverables.
• Assists business partners to identify issues and problems requiring careful analysis and coordinates efforts to provide solutions with architecture. engineering and development teams.
• Drives efforts related to future-focused assessment of global and industry impact and helps provide direction.

Employees may also be responsible for performing other job duties occasionally as assigned.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelor’s degree in eBusiness, digital marketing, analytics, or related field, or equivalent experience
• Business analysis or related field experience
• Google Analytics Individual Qualification
• Track record of leading/supporting projects on time and within budget
• Proficiency with Microsoft Office 365 (Word, Excel, Outlook) and Azure Dev Ops
• Excellent planning, organizational, and time management skills
• Strong written and verbal communication across all organizational levels
• Ability to collaborate with diverse teams and resolve conflicts
• Comfortable working in fast-paced, changing environments
• Project/program management and change management skills required
• Technical knowledge of Google Marketing Platform
• Experience with digital marketing technologies including Google Marketing Platform, Salesforce Sales & Marketing Clouds, and Hightouch
• Experience working with onshore/offshore teams
• Marketing technical and documentation skills
• Advanced Google Analytics reporting; familiarity with GCP BigQuery, Looker, and data analysis strategies
• Familiarity with Caterpillar policies, standards, and organization

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

#LI

#BI

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

$95,640.00 – $143,520.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

July 22, 2025 – August 8, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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