Global Marketing Manager

Job title: Global Marketing Manager

Company: Estée Lauder


Job description: Category and Portfolio Management Support the Fragrance Director in shaping and executing category strategy to accelerate growth. Own and manage the global fragrance end to end marketing roadmap, ensuring alignment with business objectives. Translate consumer and market insights into actionable product plans and robust marketing calendars, identifying market opportunities and consumer trends. Partner with Global and regional teams: Insights, Product Development, Supply chain, international teams to co-create and develop winning action plans. Monitor competitive landscape and category growth drivers to inform product positioning, assortment, and pricing. Manage the fragrance product portfolio, including lifecycle management, range optimisation, and new product launches. Balance the portfolio across olfactive families, formats and price tiers; conduct regular fragrance architecture reviews to avoid duplication and cannibalisation. Evaluate SKU productivity and recommend rationalisation as needed. Manage product & pricing positioning, COGs and forecasting to support margin, market opportunity and brand ambition Manage content creation and content mapping, ensuring relevance across platforms and resonance with target audiences Coordinate Global cross-functional teams to ensure flawless product launches and market readiness Develop Global marketing toolkits, frameworks, activation plans and assets to efficiently bring programmes to market Support deployment of marketing plan to regions through collaboration meetings, regional toolkit and material (master presentations for Retailers, Regional Roundtables ) Establish KPIs and goals; evaluate campaigns and programmes’ results to inform future planning The ideal candidate will Have minimum 8 years marketing experience Have exceptional organisation skills with an ability to prioritise and manage multiple projects at one time to a high level of detail Be able to effectively drive projects forward with a solution and result focused mindset Demonstrate both a creative and commercial mind-set and use this approach in making recommendations Be highly numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unlock opportunities Demonstrate excellent verbal and written communication skills with ability to interface and build relationships with many departments across the organisatione strong interest in the consumer, cultural diversity, and trends, enthusiasm and passion

Expected salary:

Location: London

Job date: Sun, 10 Aug 2025 02:18:03 GMT

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